Sarah-Rose McIvor is the founder of Melbourne-based Record Label RaRa Records, she’s also a qualified teacher, established musician and total GIRLBOSS! Sarah-Rose is dedicated to the nurturing and support of young female artists of Australia, such as Sage Pim, who she has been able to offer mentoring and professional development through RaRa Records. Her own music is showcased in the band Dash as well as under her own name Sarah-Rose. Her latest track “Cherry Blossom Romance” showcases her flowery, calming tone and sweet melodies that will never fail to leave you in a state of transcendence.
Sarah-Rose is a great example of a woman marching to the beat of her own drum, leading the way for other young female artists in Australia to do the same. We were lucky enough to catch up with her to see what exactly a week in her life is like…
What exactly is your Job Description?
I run a record label called RaRa Records that supports and mentors young girls to enter the music industry. I currently have 4 young girls I am working with from the ages of 13 – 16 years old. I also run workshops for broader groups of young girls with the help of some awesome women taking the music industry by storm at the moment. I am also an artist myself and run a teaching business that works across primary schools in the Outer East.
In the last week I have run a workshop for some very cool young teenage girls on what it’s like to explore a career in the music industry. The workshops were run with some truly awesome young women – Al Parkinson, Demi Louise and Laura Baxter, and included ways to overcome obstacles (criticism, confidence issues and writer’s block), exploring new writing and singing techniques, dealing with stage fright and the importance of community.
It’s very important to look after yourself so then I went away for the weekend with some awesome girlfriends! We took Mt Beauty by storm complete with Beyonce soundtracks, dance parties and eating a lot of good food.
I then started back at school where I teach singing and piano. I hit the gym in the evenings and have spent the last 2 days emailing, meeting with some new potential girls to take on to the record label, and planning out my next 6 months of gigs, meetings and recording sessions!
What were some of the challenges and accomplishments in your week?
I am a true introvert and struggle if I have spent a lot of time around people. Today I have needed to cancel some meetings and spend the day on my own. I am also an artist myself so I do need to prioritize working on my own craft at times and just doing some playing and songwriting.
While I have some really cool people around me that are essentially partners with the label I generally work on my own so celebrating achievements and working through obstacles can sometimes be a lonely task. Making time to share my life with family and close friends has been an important thing for me to remember to ensure I constantly have a strong team around me.
Highlights of the week
I really love meeting new girls and exploring their hearts for music. I get to hear some truly amazing talents and songwriters. This week I got to sit down and workshop some original songs from a cool young girl who wants to start out a career in the industry. My mind fills with ideas and I get really excited about dreaming with these cool girls.
I have also engaged a financial planner, a grant writer and a mentor to assist me with the running of the label. I’m really excited to share the business load with these people and create a strong team around me.
Lowlights of the week
The constant balance of self-care and just getting the job done is something I am always trying to master! Sometimes when I am really on top of the business end all my social life starts to burn and I stop answering calls and texts from friends. These people are so important in my life so it is important to prioritise my private life as much as my business life. Sometimes that just means being honest with them: ‘I really care about your friendship but I need to be on my own today. Let’s reschedule.’ The ones who understand this are really the true friends.
Words of Wisdom
Get a good team around you! Being a small business owner is really challenging. You need people to cheer you on, keep you accountable and share the load. Be constantly setting goals but also celebrate your achievements. It is easy to be driven towards the ever elusive endpoint without recognising what you have achieved along the way.
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