Marihuzka Cornelius (or MC as she’s better known) has been with Ivy League Records since 2011. In her seven years with the label, her A&R credits include The Rubens, Rolling Blackouts Coastal Fever, Cloud Control and I Know Leopard.
MC is participating in the HEAR ME OUT session at next months Changes Music Industry Conference in Melbourne, alongside a brilliant collection of passionate people who will be offering up the truth about your life’s work (if you choose to attend with your demo’s in hand). These music industry professional listeners will present a real life Shark Tank for you to get honest feedback. Scary, yes, but a brilliant opportunity to help you work out if any of your painstakingly-crafted tracks might be a single.
- Rebecca Young [COLLECTIVE ARTISTS]
- Sabrina Robertson [NATIVE TONGUE PUBLISHING]
- Will Evans [BANDCAMP]
- Gareth Smith [US] [SUB POP PUBLISHING]
- Melissa Yong [VILLAGE SOUNDS]
- Pia Del Mastro [UNTITLED]
- Marihuzka Cornelius [IVY LEAGUE]
- Victoria Sweetie Zamora [REMOTE CONTROL RECORDS]
- Georgia Cooke [REMOTE CONTROL RECORDS ]
Anyway, we thought you’d all be interested to know what a Record Label A&R Manager does in their week-to-week worklife. Thanks to MC for helping us out with this great little slice of real life from the Ivy league offices!
Your Job Description (in your own words)
My role as A&R at Ivy League is to help artists on our label achieve their creative vision. This is across recording, photos, artwork, bios and videos. I work closely with Ivy League’s label manager, Maddy, who does all the real work!
Throughout the week my tasks vary from day to day.
On Mondays I like to spend the morning refreshing any conversations that remain unresolved or that require a bit of back and forth. It’s kind of like stoking a fire that lights up a chunk of the week’s workload.
Tuesday I spend some time listening to demos, both from artists on our label who are working on new material or from artists I’m keen on. I’m impulsive and excitable so I jot down ideas on arrangement, edits or references for instrumentation, production. I also like to spend part of the day making playlists of new artists. I check in with managers for artists on our label working on new music, so that I’m across any recent developments.
Wednesday, we have our weekly label meeting, where we go over everything that’s happening with each band on our label. We discuss all movements with current or impending releases across radio, promo and marketing and also use the opportunity strategize for upcoming releases. We finish the meeting off with a big A&R meeting and new music binge.
Thursday is basically the thick of it. I work on trying to lock in producers for sessions and email directors for video projects we have on the horizon. I put together album notes on mixes and try to find the time to eat something at my desk!
Friday is spent trying to make sure as much of my to-do list from the beginning of the week is marked off. Have I got all the stems over to the mix engineer? Did I give everyone feedback on their music? Have I found a writer for the bio for the new album from the new band? Did we find someone to film that live video we’ve been talking about for the last few weeks? Did I hear back on the band re the front cover design? Has everyone got the parts they need to get all this great music out?!
Challenges and Accomplishments in your week?
The most challenging thing about the week is that things don’t always go as you expect and you have to find solutions quickly! The accomplishment is being able to quickly identify a fix to a problem that works!
Highlights of the job
The highlight is always in feeling like you’ve done your best to bring to life the vision the band, artist, director, photographer had in their mind. When you all work together on something and everyone is content and proud at the end of it, it is a bloody great feeling!
Lowlights of the job
There are a lot of moving parts to a release. You pour your heart and soul into making something special with your artists, the lowlight is the very rare occasion you don’t feel it’s getting the recognition it deserves.
Words of wisdom for people considering a job in your field
Follow your gut and not the herd.
You can see what else is happening at the Changes Conference here!
Did you love this Week in the Life Of? You can check our more industry wisdom in the archives.