A Week In The Life Of… Joel Edmondson, Executive Officer at QMusic

Joel Edmondson is the executive officer at Queensland’s music industry body, QMusic. His job takes in a heap of different positions, including BIGSOUND promotor, government lobbyist and much more. Read on to get a glimpse into his hectic worklife!

Job Description

I would have what I would consider to be a very unique job in the music industry, on one hand I’m a promoter of a number of events – BIGSOUND being the main one – but what I spend alot of my time doing is working with a whole range of stakeholders across the private sector, government and the music industry to raise the profile of the music industry in Queensland primarily, but where BIGSOUND is concerned we’re on a national level. I have a weird hybrid of running events, facilitating other ongoing professional development activities for people at all levels in the industry and then doing a whole range of advocacy.

Weekly Journal

It’s never the same, because we’re in different cycles with different events at different times, if I think about the focus of my role I’m mainly heavily involved in the way our organisation is presented… so our marketing and the way we communicate our values to the public, and have a conversation with the industry and the public about what we do. The story telling side about the values of the business is something I take really seriously. I’ll spend quite a lot of time thinking about the design of the experiences that we offer people, so certainly as the executive producer of BIGSOUND, my job is to look at the totality of the event and the way that experience creates different kind of outcomes for people, so that experience design element is something I’m really connected to as well. I also spend a lot of my time exploring new business opportunities for QMusic, and how can QMusic expand its operations to a broader range of people within and outside the music industry?


I think 99% of the people I interact with are incredibly passionate about what they do, and because of the nature of our industry you have to be really entrepreneurial and find interesting new ideas and ways of doing things, there’s never a dull moment in that respect. Over the last few years since I’ve been running QMusic we’ve managed to build a really amazing team of committed inspirational people in the business that I get to spend my days with. It’s an enormous amount of collaborative work.


I guess it’s a double sided coin in the sense that there’s a lot of politics to my job, and on one level I really quite enjoy that part but on another it can be challenging. Because our industry is not as competitive in its nature as it was, there is still a bit of a competitive mentality and that can be a little bit frustrating at times in a real minority of people, so when it does rear its head I don’t love it so much.

Words Of Wisdom

As young as possible get out there and meet as many people as you can and have as many experiences working in different parts of the industry. The music industry is so diverse and there’s so many different ways that people can acquire their skill sets, so you really need to discover who you are and what you want through doing. Personally, I think committing to institutional courses of study in the music industry before you get out there and try different elements isn’t worth it, because I think that you find your future in the music industry through relationships that aren’t developed without working in it first hand. Having an open mind and seeing what you like and don’t like early on is really important.

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