The Dead Love’s Savvy Seven

This week we have some savvy goodness from three-piece Sydney alt-rockers The Dead Love. The love these guys have received lately is very much alive with their singles ‘Sugarcoat’ and ‘Ordinary’ receiving strong support from Triple J and Spotify and fans flocking to their East Coast headline tour back in August to celebrate the release of their latest powerful and passion filled single ‘Wake Up’, which is available on Spotify and iTunes. You can buy it here!

These guys describe themselves as ‘shitty grunge’ rockers, but having toured alongside the likes of Dune Rats and The Smith Street Band and received rave reviews for their emotion-filled, genre-transcending rock tunes, earning the tick of approval from both 90’s punk rock enthusiasts and modern alternative music lovers alike, it’s clear that these boys ought to give themselves more credit. The only thing really ‘shitty’ will be your luck if you miss out on them supporting Stand Atlantic on their upcoming national tour running through January and February! You can check out tickets here. You’d best get to it, but first, of course, enjoy reading the knowledge that The Dead Love’s bassist Clint Ossington had to share with us about the world of music.

What inspired you to pursue music as a career?

I don’t know what the exact trigger was, I just gravitated towards music. I personally didn’t have a musical family around me to push or inspire me to play, I think I just found comfort in music and performance so it was a very natural direction for me to head in.

Besides making music, what have you done to get where you are? (Study, workshops, grants, master classes, music conferences, built a team, etc?)

I used to hang out at a local community hall that had a skate ramp and put on all ages shows. I just asked the crew lots of questions about how it all worked and then ended up putting shows together. To be honest – most of my lessons learned have been from just doing things and seeing how people react and learning from my mistakes. I’ve always kinda been (hate the name) “Band Dad” haha, the person who organises stuff. In recent times with some international showcase/conferences The Dead Love have done, I always try and hit up the talks by interesting people from labels, radio, agents etc to be across their perspectives on the ever-changing industry. Key things, have good songs and don’t be a punish to deal with. Listen and be open to change and advise on all levels. Stick to your vision but be open to feedback, because you’ll never stop learning.

Building the right team all ties in with above. Reaching out to people who look after artists we respect and have wanted to work with. Sometimes it can feel like an industry of non-response, so you develop a thick skin. You learn to just keep pushing in the right way. If people start coming to shows the other stuff will fall into place. Focus on the music first and foremost…that’s what really matters and will make industry interest and dynamic change.

How do you approach developing timelines for your career?

In recent discussions I’ve been having, there seems to be a shift from the traditional 3 singles (dragged out) then album drop, it’s moving into a quick succession of exciting content around a release. No one is starved for content and new music now, it’s so easily available on a global level. We try and be creative and have strong content ready to drop quickly. We’ll always work with our PR company and booking agent as a collective to make sure we have one cohesive timeline for any roll out. It’s always good to have a well thought out concise plan. Planning well in advance is always advised!

What is the most significant challenge you have conquered in your career?
The challenge never ends, I don’t think I could honestly say anything is conquered….up until recently we’ve been a full DIY band. I can tell you first hand – working artists have just as much (and more) on their plate as most people you encounter in the business. Pushing a band properly is a full-time gig – DIY managing, booking shows, recording, PR, social media, rehearsing, developing merch. All while trying to find time to write and be creative. The list goes on.. and we’re all working full time to fund it! So maybe it’s just staying together as a band. One goal we had was to cement a strong team around us – to help take everything to the next level. I feel like we’ve really accomplished that over the last year. Our new album will be released next year and we’ll have some exciting news to share soon. Stay tuned!


What will musicians discover from touring and how should they prepare for it?

Your biggest and most important assets are your band members. Respect and learn each other’s triggers and play to your strengths. Spread the workload and keep the vibe positive! If the band dynamic is good on all levels, you’ll play better, have more fun and people will feed off that!

For example, not all artists are good at chatting on the spot. So think ahead as to who will do any interviews. Use the tools you have. If you’ve got a member who loves a chat and you’re DIY – then send them to look after the merch desk straight after the show.  The other members can team up and get the gear sorted. Work as a team. If you don’t you could miss out on great opportunities!

How should people educate themselves on current industry issues?

Talk to other artists and industry and get across the right relevant blogs – start with ‘Music Industry Inside Out’

How have you integrated modern technology into your content process?

It’s just fact now that a band needs to be across all it’s digital platforms. Your socials need to be integrated so you’re getting maximum reach and exposure to your audience. The more online presence you have – the better. This sounds obvious but if you’re a DIY band it’s so easy to miss things, assuming someone else has done it, because they did it last time.

Enjoyed this read? Check our more Savvy Sevens in the archives here!


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