I was recently fortunate enough to attend the first ever VidCon to be held in Australia. Now for those who aren’t obsessed with the digital realm, VidCon is a multi-genre conference relating to all things online. For those with an industry pass, there are countless seminars held to break down different platforms, and how to […]
Your Music Release Timeline
“Success in the music industry isn’t something that you wait for or hope for. It is something that you create, day after day.” ― Simon S. Tam, Music Business Hacks There comes a time when a band reaches a new milestone, whether it’s releasing an album/EP/single or heading off on tour. It’s the kind of […]
Marketing And Branding Really Don’t Have To Be Dirty Words…
The terms ‘music marketing’ and ‘branding’ can be dirty words to any artist. But the fact is, your band is your brand and your tracks are your products. No one gets “out there” without a true idea of who they are and how they present themselves to the world. This article is well suited to […]
A Week In The Life Of… Nicholas Di Lorenzo, Panorama Mixing & Mastering
Nicholas Di Lorenzo is a Melbourne-based mixing and mastering engineer operating from his self-owned Panorama Mixing & Mastering Studio. The passion for music came early for Nicholas, who took interest in the drums at school and then played in a variety of ensembles from pit orchestras and big bands, to indie rock and punk bands, […]
Attracting an Audience: Handy Tips for Managing your Social Media
Social Media isn’t just a place to plaster your t-shirts and gig photos. It is a vital tool, and source of interaction between your brand and the public. You can earn countless fans or lose them through different interactions over different platforms, so it’s important to know how to use each platform to your best […]
4 Simple Tips On Promoting Shows
In my spare time, I do a lot of social media and website work for some venues and it is astonishing how hard bands make it to help them promote their shows. Here are some basic tips to help you out, as a starting point: **We did a comprehensive article a little while back on how to […]
Digital Tech and Strengthening Your Audience Relationships : Part I with KLP
Here’s a question I know has been on your mind more than once, guaranteed; ‘how do I make someone like me?’ Now don’t get ahead of yourself here, this isn’t a cheesy matchmaking website. But seriously, how do you get past that stage of begging and reminding your best friends, regular supporters and mum to come to […]
Handy Apps for Musicians
The words “organised” and “musician” are not everyone’s idea of a natural pairing. That needs to change. The music industry is fast-paced and multifaceted, so having your ducks in a row can put you a step above the rest. There are definite challenges involved in managing all the different aspects of your project, especially when […]
