online

Making Your Instagram Work For Your Brand (and Band)

I was recently fortunate enough to attend the first ever VidCon to be held in Australia. Now for those who aren’t obsessed with the digital realm, VidCon is a multi-genre conference relating to all things online. For those with an industry pass, there are countless seminars held to break down different platforms, and how to use them …

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A Week In The Life Of An… Online Music Distributor, Sarah Hamilton

Sarah Hamilton is international company Ditto Music‘s Client Manager for Australia, a FREEZA mentor, as well as one of the founders of the One Of One initiative, a web presence shining a light on women in Australian music. Sarah is adept at switching between multiple roles in the industry: rolling out PR campaigns, organising digital distribution, sourcing new material …

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How to Sell Your Music Online: Class 101

With CD’s going out the window or used as coasters, bands now distribute their music online. It’s easy to see why bands are making the jump when 2014 had more than $1,209 Million digital music purchases. As an alternative to outright purchasing, companies like Spotify and Pandora have helped to accumulate 164 billion on-demand music streams in …

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Making an EPK: Class 101

An EPK is your online media/marketing portfolio. Most booking agents, venues, labels, media outlets, etc are crazy busy and get 500+ emails a day. The notion of “attaching” files, especially large size image or sound files has become redundant – now the preferences are for embedded links to an online collection of “assets”. This one link should include access to everything that anyone might need when examining your work: music & web/social media links, bio and/or media release (presser), a range of photos, reviews, any online retail and show information.

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