In my spare time, I do a lot of social media and website work for some venues and it is astonishing how hard bands make it to help them promote their shows. Here are some basic tips to help you out, as a starting point: **We did a comprehensive article a little while back on how to […]
Meet Melissa Appleby, Marketing Manager of Allphones Arena. Allphones Arena is a BIG concert arena venue – 21,000 capacity big – located in Sydney’s Olympic Park. It’s been consistently ranked amongst the top 10 worldwide venues, and often houses the shows of giant touring acts (the likes of Fleetwood Mac, KISS, Miley Cyrus and Neil Diamond). It takes a special […]
Amy Hetherington is Marketing and Communications Officer for MusicNT, the Northern Territory’s state music industry body. MusicNT supports and provides for the growing music community in ‘The Top End’, with a vast program including music industry and skill development workshops, the Bush Bands program, Desert Divas & Sista Sounds, intune music conference (dates on […]
With the very excellent World Record Store Day upon us again, we decided to have a bit of a look around some different musical genres and see what forms of delivery methods seem to be working best for the artists and their teams. From vinyl through to cassettes, what kinds of things are working (selling) in your fave […]
The Hi-fi as we know it is dead, but not buried. Since being placed into administration in February, the venues in Brisbane, Sydney and Melbourne have all been sold and are now named aptly after their new owner/salvation: Max Watt’s Operating Pty Ltd. The Chief Executive Greg Bourke told TheMusic.com “We’ve been able to save these […]
Matt Tanner is one of the busy team at Native Tongue Music Publishing- an exciting business based in Melbourne doing some great work for their artists nationally and internationally. We begged the perennially busy Matt Tanner to give us a glimpse into his working week, so glad he said yes! Be sure to read through […]
An EPK is your online media/marketing portfolio. Most booking agents, venues, labels, media outlets, etc are crazy busy and get 500+ emails a day. The notion of “attaching” files, especially large size image or sound files has become redundant – now the preferences are for embedded links to an online collection of “assets”. This one link should include access to everything that anyone might need when examining your work: music & web/social media links, bio and/or media release (presser), a range of photos, reviews, any online retail and show information.