marketing

Making Your Instagram Work For Your Brand (and Band)

I was recently fortunate enough to attend the first ever VidCon to be held in Australia. Now for those who aren’t obsessed with the digital realm, VidCon is a multi-genre conference relating to all things online. For those with an industry pass, there are countless seminars held to break down different platforms, and how to use them …

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Anneka Alberts interview

A Week In The Life Of… Anneka Alberts

Following on from last week’s savvy seven with Ziggy Alberts we have the other half of the sibling power duo, his ‘sistager’ – sister & manager – Anneka Alberts. Anneka has worn many other hats behind the scenes over the years such as manager, tour manager, booking agent, publicist, PA, accountant, merch desk girl, photographer, marketing guru …

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books banner music industry inside out

Marketing And Branding Really Don’t Have To Be Dirty Words…

The terms ‘music marketing’ and ‘branding’ can be dirty words to any artist. But the fact is, your band is your brand and your tracks are your products. No one gets “out there” without a true idea of who they are and how they present themselves to the world. This article is well suited to compliment our …

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Laura_Imbruglia_MIIO

A Week in the Life of… Laura Imbruglia, Project/Marketing Manager at Music Victoria

  Previously known solely as a musician, the wonderful Laura Imbruglia wears many creative hats, from TV producer, to radio host, screenwriter and director. Seriously, is there anything this lady can’t do? Segments from her web series “Amateur Hour” have been seen on ABC Iview, screened at St Kilda Film Festival and included in the 2017 music documentary …

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positive feedback publicist

A Week In The Life Of… Monique Rothstein, Positive Feedback

Monique Rothstein is a publicist and director of Positive Feedback, a boutique music PR and artist management agency she founded in 2009. Monique started out in the industry as a music journalist, a gig that led her to the opportunity of joining the PR team at Creative Vibes, from there she progressed into titles including label manager and indie label …

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A Week In The Life Of… Ellen Kirk, Look Out Kid

Ellen Kirk is a multi-skilled wunderkind with a typically diverse background in the industry. She has worked with a number of artist management companies, festivals, and music industry organisations including AIR, Blue Max Music, Bolster Music and The Hills Are Alive, and also has experience working as a freelance Grant Writer and Project Manager. Today, Ellen’s current role is at …

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Ben Preece - A Week In The Life Of

A Week In The Life Of…. Ben Preece, Artist Manager, Publicist and Director of Mucho Bravado

Meet Ben Preece, founder, owner and director of music management and publicity company Mucho Bravado. Founded in 2007, Mucho has assisted forge the paths of some amazing careers with Ben at the helm of management. Names like WAAX, I Know Leopard, Hungry Kids of Hungary, Ball Park Music, Eves the Behavior, Andy Bull, The Basics and more …

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craig lock interview

A Week In The Life Of… Craig Lock, Co-Owner of Five Four Entertainment

Adelaide-based Craig Lock has merged his marketing background with experiences as a musician and made it a winning concept in music stable Five Four Entertainment. As a master multitasker, Craig provides a wide range of skills and experience pertaining to many parts of the music industry. Read on to see what a week as an artist manager, …

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