I’m sure I’m not the only one to have ever rushed an EP release. I recorded, released and even created a band name all in the same weekend. Although it’s my favourite release to date, it wasn’t the powerhouse it should have been. There are very simple reasons why it flopped, and I’m here to […]
An EPK is your online media/marketing portfolio. Most booking agents, venues, labels, media outlets, etc are crazy busy and get 500+ emails a day. The notion of “attaching” files, especially large size image or sound files has become redundant – now the preferences are for embedded links to an online collection of “assets”. This one link should include access to everything that anyone might need when examining your work: music & web/social media links, bio and/or media release (presser), a range of photos, reviews, any online retail and show information.