In my spare time, I do a lot of social media and website work for some venues and it is astonishing how hard bands make it to help them promote their shows. Here are some basic tips to help you out, as a starting point: **We did a comprehensive article a little while back on how to […]
An EPK is your online media/marketing portfolio. Most booking agents, venues, labels, media outlets, etc are crazy busy and get 500+ emails a day. The notion of “attaching” files, especially large size image or sound files has become redundant – now the preferences are for embedded links to an online collection of “assets”. This one link should include access to everything that anyone might need when examining your work: music & web/social media links, bio and/or media release (presser), a range of photos, reviews, any online retail and show information.