Merchandise can be tricky. A failed attempt to sell something printed with your name or logo can end with a garage full of shot glasses and a cutlery draw full of limited edition forks. There’s market price to consider, local and global trends, your own image, where your tours will take you and which screen printing company …
Ways You Can Make Your Merchandise Venture More Successful Read More
Here’s a question I know has been on your mind more than once, guaranteed; ‘how do I make someone like me?’ Now don’t get ahead of yourself here, this isn’t a cheesy matchmaking website. But seriously, how do you get past that stage of begging and reminding your best friends, regular supporters and mum to come to every gig …
Digital Tech and Strengthening Your Audience Relationships : Part I with KLP Read More
The Woodford Folk festival is quite unlike any other festival in the world. Seriously, it’s very special (and much bigger than you think!) and I strongly encourage you to get yourself there – if you haven’t already been – for at least a day or two. At the most recent festival (2014/15), our good friends at Woodford …
Amy Hetherington is Marketing and Communications Officer for MusicNT, the Northern Territory’s state music industry body. MusicNT supports and provides for the growing music community in ‘The Top End’, with a vast program including music industry and skill development workshops, the Bush Bands program, Desert Divas & Sista Sounds, intune music conference (dates on our event …
Mel Lewis runs her own music publicity and artist management agency, SPUR, as well as working with music media and marketing agency Heapsaflash as Managing Publicist. Her dual roles require flexibility, collaboration, media savvy, and a great deal of multitasking. Mel’s sound knowledge of the inner workings of the music industry took time to cultivate. Previously, she has …
A Week In The Life Of… A Music Publicist, Melanie Lewis Read More
Meet Dorothy Markek, Music Director of Double J. Playing an eclectic mix of past & present sonic gems, Double J is triple j‘s new digital baby (or perhaps its cool older sister, as it’s curated more for over-30s who may have listened to triple j in their teens and 20s). Ms Markek has a savvy ear for good …
A Week In The Life Of… Double J’s Music Director, Dorothy Markek Read More
Now more and more people are using different mediums to produce their tracks, including session musicians. Technology can make a bassoon sound like a harp, so when session musicians are used they may find themselves contributing more than a part for their own instrument, maybe even a hook line. This Q & A will focus on different …
With the very excellent World Record Store Day upon us again, we decided to have a bit of a look around some different musical genres and see what forms of delivery methods seem to be working best for the artists and their teams. From vinyl through to cassettes, what kinds of things are working (selling) in your fave genres? We …
Which Music Delivery Platforms are Selling in Different Genres? Read More
The Hi-fi as we know it is dead, but not buried. Since being placed into administration in February, the venues in Brisbane, Sydney and Melbourne have all been sold and are now named aptly after their new owner/salvation: Max Watt’s Operating Pty Ltd. The Chief Executive Greg Bourke told TheMusic.com “We’ve been able to save these venues from …
What the flip So you’ve recorded something amazing, in your bedroom or a big fancy studio or something in between and you’re ready for the whole world to hear it and blast it from the rooftops! You wanna sell this thing like hot baked goods to your fans, in a form they can hold in their hands, …
