Starting a Record Label

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A record label can have a variety of goals, so it is important to align your research with a similarly operating label. Do you know what type of label you want or have? Whether you are starting a label, searching for a label or run a label, the advice from these industry pros is a must for avoiding the wrong path.
Module 1 What qualities and skills do you need to run a label?
When you're an indie label, the reality is that you may find yourself acting as manager, promoter, agent, video director, graphic designer, PR officer, radio plugger, A&R, accountant, lawyer, distributor, webmaster, travel agent, secretary and maker of tea, coffee and snacks. What kind of person do you need to be to run a label?
Unit 1 Gregg Donovan - Skillsets Required To Run A Label [5:45]
Unit 2 Jen Cloher - Starting a Label, Skills Required and MILK Records Overview [6:33]
Unit 3 Maria Amato - What Qualities And Skills Do You Need To Run A Label [1:10]
Unit 4 Maria Amato - Pros And Cons Of Starting Your Own Label [0:37]
Unit 5 Michelle Padovan And Steve Bell - Qualities Needed To Run A Record Label [01:52]
Module 2 Do you need a lot of money or an investor to start a label?
Money makes the world go round, but is it important when starting your own record label?
Unit 1 Gregg Donovan - Funding Labels [6:01]
Unit 2 Jen Cloher - Do You Need Money To Start A Label? [4:25]
Unit 3 Maria Amato - How Much Does It Cost To Run A Label [1:02]
Unit 4 Michelle Padovan And Steve Bell - Record Label Funding [01:51]
Module 3 What are some things to consider before starting your own label?
Starting your own record label can be a bit daunting. What are some things you should keep in mind?
Unit 1 Gregg Donovan - Starting A Label - A Checklist [4:39]
Unit 2 Gregg Donovan - The Importance Of Label Branding [3:22]
Unit 3 Gregg Donovan - Do Labels Need To be Niche-Genre Focused? [6:18]
Unit 4 Gregg Donovan - Organisations Label Operators Should Know About [3:13]
Unit 5 Gregg Donovan - Pros And Cons Of Starting A Label [2:24]
Unit 6 Gregg Donovan - Business Tips For Labels Just Starting Out [3:24]
Unit 7 Gregg Donovan - Common Label Mistakes [4:03]
Unit 8 Maria Amato - Tips And Tools For Setting Up A Label [0:42]
Unit 9 Maria Amato - Are There Particular Benefits To Starting A Label As An Individual, A Partnership Or A Group [1:23]
Unit 10 Maria Amato - Do You Think Independent Labels Need to Be Niche Focussed [0:37]
Unit 11 Michelle Padovan And Steve Bell - SAGE Advice Labels [01:28]
Module 4 Business Plan
Is having a business plan important when starting your own label?
Unit 1 Jen Cloher - The Value in Business Plans [04:55]
Unit 2 Maria Amato - Do You Set Up A Business Plan [0:44]
Unit 3 Michelle Padovan And Steve Bell - Labels Do You Need A Business Plan [02:02]
Module 5 What are the first steps when setting up a label?
Listen as the experts run through their checklist of things to do when setting up a label.
Unit 1 Gregg Donovan - Labels First Steps and Business Planning [3:32]
Unit 2 Jen Cloher - Starting A Record Label [06:33]
Unit 3 Maria Amato - Which Organisations Should Labels Have Membership Or Contact With [0:58]
Unit 4 Maria Amato - Does A Label Need To Exist In A Physical Place Or Can It Exist Online [1:03]
Unit 5 Maria Amato - How Important Is Having A Brand [0:14]
Unit 6 Michelle Padovan And Steve Bell - Nitty Gritty Of Starting A Label [02:44]
Unit 7 Michelle Padovan And Steve Bell - Setting Up An Indie Label [01:20]
Unit 8 Michelle Padovan And Steve Bell - Physical Place For A Label [01:06]
Unit 9 Michelle Padovan And Steve Bell - Labels Genre Specific [00:50]
Module 6 How do you find and choose music to release?
What are the best ways to find music to release? How do you know when a band is ready to release music? Find out now.
Unit 1 Gregg Donovan - When Is A Song Ready For Label Release? [3:41]
Unit 2 Jen Cloher - How Do You Find Artists To Release? [02:09]
Unit 3 Michelle Padovan And Steve Bell - Releasing New Music [01:55]
Module 7 Record Label Artist Agreements
What kinds of things should you include in your artists agreement? How do you agree on the length of the agreement? Does the label cover the costs of artist recordings or mastering?
Unit 1 Gregg Donovan - Record Label Contracts [10:57]
Unit 2 Michelle Padovan And Steven Bell - Artist Agreement [02:06]
Module 8 Artwork
Thoughts on the importance of artwork for a release
Unit 1 Jen Cloher - Artwork [01:53]
Unit 2 Gregg Donovan - Release Artwork [1:41]
Unit 3 Michelle Padovan And Steve Bell - Label Input Artwork [01:01]
Module 9 Planning your Distribution
Should you do both digital and physical distribution? How do you choose which outlets/formats/platforms/companies to use?
Unit 1 Gregg Donovan - Digital + Analogue Music Sales [3:17]
Unit 2 Jen Cloher - Physical and Digital Distribution [03:42]
Unit 3 Michelle Padovan And Steve Bell - Planning Your Distribution [01:55]
Module 10 Label Marketing & Release Cycles
Let's discuss the strategic planning around a music launch
Unit 1 Gregg Donovan - Release Timelines [4:50]
Unit 2 Gregg Donovan - Understanding Media Targets For Labels [9:42]
Unit 3 Maria Amato - What Timeline Should A Band Or Artist Follow When Releasing An Album [0:14]
Unit 4 Maria Amato - What Kind Of Promotional Platforms Are Important When Releasing Music [0:27]
Unit 5 Michelle Padovan And Steve Bell - Marketing Campaign Basics [01:39]
Module 11 Common Mistakes
Common mistakes made when developing a music label.
Unit 1 Maria Amato - What Are The Common Mistakes You See Independent Labels Make [0:45]
Unit 2 Michelle Padovan And Steven Bell - Common Mistakes Indie Label [01:48]

2 thoughts on “Starting a Record Label”

  1. Hi, im interested in this Blog about creating/starting a Record Label here in Australia. Was hoping if the videos above are still available? Its states above also that i have to pay membership of some sort to be able view these modules. Is that correct?

  2. Hi, yes the videos are available and yes if you become a member you will have access to all of our modules.

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