A Session With Ben Preece, Director - Mucho Bravado
Director Ben Preece is the founder and owner of music management and publicity company Mucho Bravado. Since 2007, Mucho has assisted forge the paths of some amazing careers. WAAX, I Know Leopard, Hungry Kids of Hungary, Ball Park Music, Eves Karydas, Andy Bull, The Basics have all graced his management roster. His contributions to the PR side of the business boasts the likes of Meg Mac, Emma Louise, The Jungle Giants, Art of Sleeping, The Kite String Tangle, The Medics, The Belligerents, Lisa Mitchell, Dustin Tebbutt, The Church, Robbie Miller and many, many more.
In any given week, Ben is responsible for his artists’ businesses as well as his own. As anyone who spends a day in and around the music industry knows, this could mean anything. Tasks include reconciling a bank account, setting up an album release, liaising with and organising our teams, booking logistics for a tour, and right through to playing counsellor, trawling through demos and generally supporting the movements of his artists. That’s not even taking his own business into account. Strategising, radio plugging and managing clients alongside the head of publicity is general, everyday practice.