Producing and Promoting Your Own Events

You must be signed in as a member to access the video content below. Not a member yet? Go take a look at our membership options!

Producing and Promoting Your Own Events/Festivals
Successfully producing an event could mean the venue asking you to put on a night instead of you asking them. Or it could mean selling ten thousand tickets in five minutes. This events and festival production course highlights what you need to focus on in order for a event to grow and flourish.
Module 1 Things to Consider When Producing Your Own Event
What should artists initially consider when wanting to produce their own event, band night, festival etc?
Unit 1 Andrew Tuttle - Producing Events [4:13]
Unit 2 Danny Rogers - Things To Consider When Starting An Event [2:37]
Unit 3 Jesse Barbera - Things to Consider When Producing an Event [2:40]
Unit 4 Katie Noonan - Producing Events [1:08]
Unit 5 Kerri Glasscock - Considerations DIY Events [2:05]
Unit 6 Rob Potts - Advice For Putting On Your Own Show [5:18]
Unit 7 Rob Potts - Ticketing [2:16]
Unit 8 Tim Scott - Things To Consider Ahead Of Putting On Events [04:10]
Unit 9 Tim Scott - Putting On Gigs Regionally [03:09]
Module 2 What Does an Event Producer Do?
Find out what the key responsibilities are for event producers. Do you have what it takes?
Unit 1 Andrew Tuttle - What Does a Producer Do? [2:08]
Unit 2 Danny Rogers - What Does An Event Promotor Do? [3:06]
Unit 3 Jesse Barbera - What Does an Event Producer/ Promoter Do? [3:20]
Unit 4 Katie Noonan - What Does an Event Producer Do? [3:11]
Unit 5 Kerri Glasscock - Career Pathway [1:42]
Unit 6 Kerri Glasscock - Producer Job Description [2:01]
Unit 7 Rob Potts - Producer Job Description [1:17]
Module 3 Funding Events/Festivals
What are some ways an event producer can fund their event/festival?
Unit 1 Danny Rogers - Funding Your Events [2:43]
Unit 2 Katie Noonan - Ways to Fund Events [2:39]
Unit 3 Rob Potts - Event Funding [1:30]
Unit 4 Tim Scott - Funding Your Event [04:09]
Module 4 Organising One-Off Special Events
How could you go about organising a one-off special event at a venue? Hear experts explain their strategies, process and timelines.
Unit 1 Andrew Tuttle - Organising a One-off Event [10:29]
Unit 2 Jesse Barbera - Organising a One Off Event [3:12]
Unit 3 Katie Noonan - Organising One-Off and Special events [2:02]
Unit 4 Kerri Glasscock - Event Timeline [2:03]
Module 5 Organising an Ongoing Event
How could you go about organising an ongoing, regular live music event at a venue? Hear experts talk through their strategies, process and timelines.
Unit 1 Andrew Tuttle - Event Producing and Regular Events [3:16]
Unit 2 Jesse Barbera - Organising an Ongoing Event [2:48]
Module 6 Organising a Festival
How could you go about setting up and organising a festival? Hear the experts talk through their process and timelines.
Unit 1 Andrew Tuttle - Organising a Festival [5:28]
Unit 2 Danny Rogers - Event Timelines [3:00]
Unit 3 Jesse Barbera - Organising a Festival [2:10]
Unit 4 Kerri Glasscock - Producing a Festival [2:27]
Module 7 Tips on How to Create a Killer Event
Hear experts share tips on how to make your event cut through the noise and get a good crowd and vibe.
Unit 1 Andrew Tuttle - Cut-through Tips For Events [3:28]
Unit 2 Danny Rogers - How To Get Cut Through On Your Event [1:56]
Unit 3 Danny Rogers - Handy Tips and Tools [1:53]
Unit 4 Jesse Barbera - Tips on Getting a Good Crowd [1:53]
Unit 5 Kerri Glasscock - Marketing Tips for Events [3:04]
Unit 6 Rob Potts - Events That Cut Through [7:26]
Unit 7 Tim Scott - Tips On How To Get Started In Event Management [02:29]
Unit 8 Tim Scott - Event Management How To Get Started With An Event [04:10]
Module 8 Common Mistakes
What are the common errors that event producers make?
Unit 1 Andrew Tuttle - Event Mistakes [2:24]
Unit 2 Danny Rogers - Common Mistakes Promotors Make [1:10]
Unit 3 Jesse Barbera - Common Mistakes Event Producers Make [2:22]
Unit 4 Kerri Glasscock - Common Mistakes [2:12]
Unit 5 Rob Potts - Common Mistakes By Event Producers [2:32]
Module 9 Tools & Resources for Event Producers
Hear about the tools and resources available for event producers to help make your life easier.
Unit 1 Andrew Tuttle - Event production Tips and Tools [2:47]
Unit 2 Jesse Barbera - Tools and Resources for Event Producers [2:59]
Unit 3 Kerri Glasscock - What is a Stakeholder [2:50]
Unit 4 Kerri Glasscock - Ticketing [1:49]
Unit 5 Rob Potts - Importance of Reporting [2:39]
Unit 6 Rob Potts - Career Pathway Promoter [4:52]

Event production and promotion is hard work, and definitely not for the feint hearted. For people living in regional areas, it often falls to them to organise the events they would like to see happening in their own areas. Lately it seems like boutique events and festivals are popping up all over the place, so how is it that the people behind them transform their little ideas into such successes? We asked experienced promotors, venue operators and event managers their advice on what artists should consider when wanting to produce their own event/ band night/ festival, etc. Our mentors answer questions like – what are an event producer’s responsibilities, what sort of funding will you need and how will you get it, and how to attract the kind of audience you want. Be sure to have a look at the following helpful links before you get started:

Arts Law Centre of Australia – Full of information, fact sheets, checklists and guides to help you navigate the legal side of things.

 Music Business (4th Edition) – by Shane Simpson and Jules Munro

 Welcome to the Jungle – Navigating the Music Business in Australia – by Andrew Watt

X Festival: Do It Yourself Gigs – Developed by Indent, a project of Music NSW. Written by Aden Rolfe.

And make sure you subscribe to these newsletters in order to stay up to date with other event happenings in the country:

Music Feeds Newsletter

The Music Newsletter

 

Leave a Reply

Your email address will not be published.

Scroll to Top