NOIRE’s Savvy Seven


NOIRE is a Sydney based Synth-Pop band comprised of two members, Jessica Mincher and Billy James. NOIRE has consistently created a compelling and versatile sound, best experienced through their debut album ‘Some Kind Of Blue,’ which explores songwriting techniques and sounds from genres such as shoegaze, pop, blues and indie rock. ‘Some Kind of Blue’ was produced by Wayne Connelly (Underground Lovers, You Am I, The Vines), the sound inspired by artists such as Air, David Lynch, Mazzy Star, Nick Cave and the Bad Seeds and Wim Wenders, it takes you on a journey that charts the fluidity of love and loneliness. Originally from the small regional Queensland town, Gympie, Billy and Jess’s pursuits have seen them touring both nationally and internationally landing shows at impressive music venues and events in Europe (details in the answers below), a testament to their ability and their potential moving forward! 

We caught up with the vocalist of NOIRE, Jessica, who provided some insight into their experience in the music industry, joining the collection of amazing artists in our Savvy Seven interview series. Read on below…

What inspired you to pursue music as a career? 

Billy has always played in bands since he was around 9 years old. He played first in a family band growing up, playing around the Sunshine Coast and Wide Bay – performing at protest gigs mainly, their band was called the Rainbow Warriors ha! In high school he was in hardcore bands and making music was always part of his life. I grew up taking piano lessons and competing in eisteddfods, the piano I learnt on was also my grandmothers, which I still have today. In 2012 when Billy and I moved to Sydney, it really opened up different possibilities and inspired us to start a new project.  

Besides making music, what have you done to get to where you are? 

We’ve played a lot of shows; we’ve done lots of day jobs to fund our music before we got a record label. I also used to promote shows in Sydney, putting line-ups together of some of my favourite acts.  

How do you approach developing timelines for your career? 

We’re terrible with timelines and don’t work to deadlines as it really stresses us out, which is an awful way to be! We work when it feels right or when we’ve got to the point that we’re so depressed about having done nothing; we have to get something done.  

What is the most significant challenge you have conquered in your career? 

Money is always a challenge and I don’t think we’ve really conquered that yet. But whenever we’re thinking of going on a holiday we always try to build shows into it. We planned to go to Europe one year and thought we’d try and get some shows while we were away.  We ended up getting some of our dream shows on that trip including a headline at David Lynch’s club in Paris, a show for French Magazine Les Inrocks as well as supporting Fazerdaze in Berlin.  

What will musicians discover from touring and how should they prepare for it? 

It’s really hard to eat healthy! ha We love food and finding new cafes, so we research places to eat in advance. Make sure you can live day to day with the people you’re in a band with. Our first band together went on its first tour and broke up somewhere between Sydney and Brisbane. Some of the guys partied too hard and there were fights, people nearly getting kicked off a flight for being too hostile. Departing a plane in Sydney we found out we had a song on the radio and our film clip was on TV but no one was talking to each other and we all knew it was over.  

How should people educate themselves on current industry issues? 

Join your state music body; they’ve got lots of meet-ups, grant information and workshops that you can attend. It would have been really helpful if we’d had a mentor early on as well. Find someone you can talk to for advice. We had no idea what we were doing when we were teenagers/in our early 20s and made some awful decisions about who to work with. One guy in the music industry stole thousands of dollars off us for a marketing campaign that never started or happened and it would have been good to have someone there advising us. Before you make big decisions don’t be shy to reach out to people for advice, we’ve found that most of the time people are really happy to help.  

How have you integrated modern technology into your content process? 

We have a lot of voice memos on our phones to keep track of ideas, and record all of our songs in our home studio before taking them to our producer. 

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