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Understanding Album Cycles

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Understanding Album Cycles
Every artist will have several unique paths for success when releasing their albums, if that is the intention. Understanding album cycles will ensure that your releases have enough momentum to keep you, your fans and you team happy and fulfilled. Check out the advice from these industry experts regarding the topic.
Module 1Strategising your Release Cycles
Our speakers explain the importance of strategising your music releases and working a project through a full marketing and touring cycle.
Unit 1Glenn Dickie - Understanding Album Cycles [3:11]
Unit 2Jess Carroll - Press Cycles [02:16]
Unit 3Jess Carroll - What Affects Length Of A Press Cycle [03:00]
Unit 4Jess Carroll - Press Cycles Gone Wrong [01:26]
Unit 5Michelle Padovan And Steve Bell - Timelines For Album Release [02:45]
Unit 6Seja - Album Cycles [1:22]
Unit 7Seja - Examples of Album Cycles You've Worked On [0:53]
Module 2Common Mistakes to Avoid
Find out what some of the common mistakes are for artists releasing music.
Unit 1Seja - Mistakes in Release [0:43]
Unit 2Vivienne Mellish - Record Cycles That Went Well Or Badly [04:03]

One of the most important marketing campaigns is the one around the launch of new material. What are album cycles and why are they important? Listen to industry experts give insight and advice on the best approach artists should take when launching new material.

Your 12 Step Music Marketing Planning Cycle – Read our how-to article.

The Album Cycle: Where Do We Go From Here? – A handy article on album cycles in the contemporary music climate.

The Music Network – Keep up to date with radio airplay charts and statistics, music sales data, both physical and digital, tour and live event information, industry and global news and feature articles impacting the music industry at large. Sign up to their newsletter here.

Blow Your Own Trumpet: A Musicians Guide to Publicity & Airplay (2012) – Stacey Piggott

 

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