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| Module 1 | Strategising your Release Cycles |
| Our speakers explain the importance of strategising your music releases and working a project through a full marketing and touring cycle. | |
| Unit 1 | Glenn Dickie - Understanding Album Cycles [3:11] |
| Unit 2 | Jess Carroll - Press Cycles [02:16] |
| Unit 3 | Jess Carroll - What Affects Length Of A Press Cycle [03:00] |
| Unit 4 | Jess Carroll - Press Cycles Gone Wrong [01:26] |
| Unit 5 | Michelle Padovan And Steve Bell - Timelines For Album Release [02:45] |
| Unit 6 | Seja - Album Cycles [1:22] |
| Unit 7 | Seja - Examples of Album Cycles You've Worked On [0:53] |
| Module 2 | Common Mistakes to Avoid |
| Find out what some of the common mistakes are for artists releasing music. | |
| Unit 1 | Seja - Mistakes in Release [0:43] |
| Unit 2 | Vivienne Mellish - Record Cycles That Went Well Or Badly [04:03] |
One of the most important marketing campaigns is the one around the launch of new material. What are album cycles and why are they important? Listen to industry experts give insight and advice on the best approach artists should take when launching new material.
Your 12 Step Music Marketing Planning Cycle – Read our how-to article.
The Album Cycle: Where Do We Go From Here? – A handy article on album cycles in the contemporary music climate.
The Music Network – Keep up to date with radio airplay charts and statistics, music sales data, both physical and digital, tour and live event information, industry and global news and feature articles impacting the music industry at large. Sign up to their newsletter here.
Blow Your Own Trumpet: A Musicians Guide to Publicity & Airplay (2012) – Stacey Piggott