Marketing & PR
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Marketing & PR Strategies
Try to think of something that can't be marketed. Nothing? Exactly. Your music needs a plan to get traction or it will inevitably be drowned by the oceans of other artists doing the same thing with a marketing plan. Learn how to make a backbone in your plan through our Marketing and PR course tailed for the music industry.
| Module 1 | Why do we need marketing? | |
|---|---|---|
| What is the point of marketing? Surely if a band writes killer music, word will spread and people while hear it, love it and buy it?! If only that was the world we live in. We hear from some of our specialists on what the point of marketing is. | ||
| Unit 1 | Alex Zaccaria - What Is The Point Of Marketing? [1:26] | |
| Unit 2 | Glenn Dickie - What's the Point of Marketing? [3:27] | |
| Unit 3 | Jeremy Neale - What's the Point of Marketing? [1:52] | |
| Unit 4 | Jess Carroll - Why Marketing Is Important To Artists Work [02:18] | |
| Unit 5 | Maggie Collins - The Importance of Marketing [1:52] | |
| Unit 6 | Sabrina Robertson - The Point Of Marketing [00:29] | |
| Unit 7 | Stephen Green - So I Have This Great Song - Why Do I Need to Market It? [1:37] | |
| Unit 8 | Van Picken - Wrapping Your Head Around Foundations Of Marketing [04:41] | |
| Unit 9 | Vivienne Mellish - Importance Of Social Media In Marketing [02:48] | |
| Unit 10 | Vivienne Mellish - Point Of Marketing [00:41] | |
| Module 2 | Tips on how to cut through the noise and amplify your story | |
| We discuss the importance of building communities, web presence, understanding your market and building relationships. | ||
| Unit 1 | Alex Zaccaria - Tips On Breaking Through The Noise [2:33] | |
| Unit 2 | Andrew Stone - How To Get On Radio [6:22] | |
| Unit 3 | Glenn Dickie - Tips on How to Cut Through the Noise [4:10] | |
| Unit 4 | Jess Carroll - How To Amplify The Artist Story [05:48] | |
| Unit 5 | KLP - Media Strategies [0:42] | |
| Unit 6 | KLP - Promo Platforms [0:54] | |
| Unit 7 | Nicholas Jones - How Artists can Cut Through [2:37] | |
| Unit 8 | Stephen Green - Cutting Through the Noise [3:15] | |
| Unit 9 | Sabrina Robertson - Tips For Artists To Cut Through The Noise [07:50] | |
| Unit 10 | Van Picken - Marketing Foundations Making A Start [08:34] | |
| Unit 11 | Van Picken - How To Approach Marketing For Your Band Or Brand [02:06] | |
| Module 3 | Keeping Control of Your Marketing and Image | |
| Sometimes it's hard to keep a handle on what is happening with your marketing, and your brand or image. Some of our marketing experts offer us some strategies on managing your public information. | ||
| Unit 1 | Glenn Dickie - Keeping Control of Your Marketing [3:53] | |
| Unit 2 | Jeremy Neale - Retaining Control of Your Marketing [2:09] | |
| Unit 3 | Jess Carroll - How To Keep Control Of Your Marketing Activities [01:44] | |
| Unit 4 | Jess Carroll - How To Manage Negative Online Press [01:39] | |
| Unit 5 | Maggie Collins - How Can Artists Keep Control of Their Image? [1:59] | |
| Unit 6 | Sabrina Robertson - Advice For Dealing With Bad Press [01:21] | |
| Unit 7 | Stephen Green - Keeping Control of Your Marketing [1:34] | |
| Unit 8 | Vivienne Mellish - How Can Bands Manage Negative Press [02:54] | |
| Module 4 | Social Media Marketing | |
| How to utilise social media to market yourself. | ||
| Unit 1 | Tim Scott - Writing For Social Media [01.29] | |
| Unit 2 | Tim Scott- Dealing With Callouts Social Media [1:34] | |
| Module 5 | Interview Tips | |
| Some great tips and advice on how to handle yourself in media interviews. | ||
| Unit 1 | Jeremy Neale - Interview Tips [1:52] | |
| Unit 2 | Jess Carroll - Interview Tips [01:31] | |
| Unit 3 | Maggie Collins - Interview Tips for Artists [1:17] | |
| Unit 4 | Nicholas Jones - Interview Tips for Artists [2:01] | |
| Unit 5 | Sabrina Robertson - Interview Tips [01:52] | |
| Unit 6 | Stephen Green - Interview Tips [4:17] | |
| Unit 7 | Tim Scott - Interview Tips [03:28] | |
| Unit 8 | Vivienne Mellish - Interview Tips For Artists [02:00] | |
| Module 6 | Some contemporary working examples of doing kickass marketing | |
| Let's hear some great marketing campaigns being managed by DIY artists and their teams! | ||
| Unit 1 | Glenn Dickie - Examples of Artists Doing Good Marketing [4:07] | |
| Unit 2 | Jeremy Neale - Artists Doing Good Marketing? [1:17] | |
| Unit 3 | Jess Carroll - Examples Of Good Marketing [02:41] | |
| Unit 4 | Nicholas Jones - Bands Doing Kickass At Marketing [2:10] | |
| Unit 5 | Stephen Green - Examples of Artists Doing Great Marketing [4:28] | |
| Unit 6 | Sabrina Robertson - Examples Of Artists Doing A Kick Arse Job Of Marketing [01:41] | |
| Unit 7 | Vivienne Mellish - Examples of Good Marketing [03:07] | |
| Module 7 | Common marketing mistakes to avoid | |
| Oops! Here are some tips on common marketing mistakes you really should try and avoid. | ||
| Unit 1 | Alex Zaccaria - Mistakes Bands and Brands Make [1:56] | |
| Unit 2 | Glenn Dickie - Marketing Mistakes to Avoid [2:51] | |
| Unit 3 | Jeremy Neale - Social Media Mistakes [2:21] | |
| Unit 4 | Maggie Collins - Common Marketing Mistakes [2:12] | |
| Unit 5 | Nicholas Jones - Common Marketing Mistakes [1:37] | |
| Unit 6 | Sabrina Robertson - Common Marketing Mistakes [01:08] | |
| Unit 7 | Stephen Green - Common Marketing Mistakes to Avoid [3:39] | |
| Unit 8 | Tim Scott - Common Mistakes In Approaching Media Marketing [02:39] | |
| Unit 9 | Vivienne Mellish - Common Mistakes [05:22] | |
| Module 8 | Marketing Tips and Tools | |
| Some handy resources, tips and tools for marketing. | ||
| Unit 1 | Alex Zaccaria - Building A Niche Community [1:38] | |
| Unit 2 | Alex Zaccaria - Tools You Use [4:14] | |
| Unit 3 | Andrew Stone - Shazam [3:32] | |
| Unit 4 | Ellen Kirk - Marketing Your Tours [01:34] | |
| Unit 5 | Jeremy Neale - Marketing Tips and Tools [1:41] | |
| Unit 6 | Maggie Collins - Marketing Strategies [1:57] | |
| Unit 7 | Sabrina Robertson - Tips For Maintaining Your Image [01:20] | |
| Unit 8 | Tim Scott - Advice On Online Presence And Marketing [07:26] | |
| Unit 9 | Tim Scott - Marketing Tips Be Yourself [02:14] | |
| Unit 10 | Vivienne Mellish - Skills Required [00:38] | |
| Module 9 | Some Handy Marketing Resources | |
| Some recommended resources to help artists and their teams achieve the best results. | ||
| Unit 1 | Alex Zaccaria - Shazam And Analytics [4:41] | |
| Unit 2 | Glenn Dickie - Marketing Resources [3:28] | |
| Unit 3 | Maggie Collins - Marketing Resources for Artists [1:25] | |
| Unit 4 | Michelle Padovan And Steve Bell - Important Promotional Platforms [03:35] | |
| Unit 5 | Nicholas Jones - Online Resources [2:41] | |
| Unit 6 | Stephen Green - Recommended Marketing Resources [3:48] | |
| Unit 7 | Vivienne Mellish - Recommended Resources [02:18] | |
| Module 10 | Music Journalism | |
| We discuss all things relating to a potential career in writing for music. | ||
| Unit 1 | Tim Scott - Is Music Journalism Dying? [01:08] | |
| Unit 3 | Tim Scott - Where To Get Story Leads Ideas (2) [00:23] | |
| Module 11 | Bands + Publicists: Connecting With The Right Partner | |
| Finding the right publicist for your project is key, similarly - publicists need to find the right bands for them. Our experts explain how to manage the process of finding the right person for your projects. | ||
| Unit 1 | Jess Carroll - Tips For Good Media Releases [02:19] | |
| Unit 2 | Sabrina Robertson - When Should Bands Start Looking For A Publicist [00:39] | |
| Unit 3 | Sabrina Robertson - What To Look For In An Artist [01:50] | |
| Unit 4 | Sabrina Robertson - How Should A Band And A Publicist Approach Each Other [00:45] | |