Iluka’s Savvy Seven

ILUKA 6_01
Iluka burst onto the scene in 2011 with companion EPs ‘To The Place’ and ‘Eyes Closed’. It was as though the young Sydney songstress had fused half a century of music’s greatest elements to create something as unique as it was affecting. Three years later, Iluka is now signed with Liberation Music and her newest single 12th of July was the #1 most added track to radio playlists nationally. Currently working on her highly anticipated follow-up, Iluka took time out to share her thoughts on the music industry and offer some advice to upcoming artists.

1. The best live music venues in my area are…

Oxford Art Factory, Hibernian House and Newtown Social Club. OAF typically has the hottest up and coming bands touring through and first class production, Hibernian has that intimate cosy warmth and off-the-beaten-track charm, and Newtown Social Club still has that freshness about it – it’s a vibey room with awesome sound! Plus it’s on King St… what more could you want!

2. The music scene in Sydney is…

Well to me it seems as though people are constantly complaining about the music scene in Sydney, and I’ve found that it often comes from those who aren’t in the midst of it anyway. Yes a few great iconic venues like the Hoey have shut down in the last few years but there seems to be a whole lot of smaller venues popping up. There’s also more of an underground scene with the rise of warehouse spaces being used as live music venues. I think it’s not only exciting but it’s giving more power to the artist when suddenly they’re not having to pay ridiculous amounts to the venues just to play as they can now stage their own gigs without any overheads.

3. My top tip for artists who self-manage is…

I have a thousand tips, but if I was going to preach just one, it’d probably be self-reliance. Things aren’t just going to be handed to you. You need to create your own opportunities. Build your own audience. Develop your own career. The moment you feel entitled to anything is the moment you need to reassess what you’re doing and why you’re doing it.

4. In my opinion, the most important issue facing the music industry is… 

The disposable nature of music these days. We’re in the era of the single song, as albums mean less and less to today’s consumers. It’s a time where the attention span is short, multitasking abounds, and there are more media choices than ever, which are less than ideal conditions for a medium that requires a long time commitment. I think it has resulted in a more disposable music market and less value actually placed on artists and their full bodies of work. For artists who want to share the entirety of their work, not just their one radio single, this is quite devastating. Bring back the album I say!

5. When on the road, my favourite pit stops are…

Vinnies or Salvos. I have always been a dedicated op shopper and have definitely found some absolute gems whilst on the road!

6. My biggest career mistake has been…

I don’t really look back and think I’ve made any huge mistakes. If there were small things then I learnt from them and I didn’t dwell. There is no paved road when it comes to making it in the music industry. No definitive ‘right way’ and therefore it’s difficult to gauge that kind of thing. To me if something doesn’t feel right then it probably isn’t. Of course sometimes it’s too late before you realise, but I guess it’s all a little bit of trial and error. Such is the nature of this industry.

7. My best advice for emerging artists is…

Never let industry folk or other people around you try to push you on any kind of creative path. If you’re a true artist that’s in it for the long run I think you must learn to stay true to yourself and your creative vision. Yes it may take painful years of no one understanding what you’re about and what you’re doing but it’ll always be worth it in the end. At least that’s what I keep telling myself!

You can find more Iluka on Facebook, Youtube and her website.

Scroll to Top