Music streaming playlists have become an essential part of getting your music heard. They’re quickly becoming the make or break for many artists and can get you in front of a serious number of ears if you land the right one with a lot of followers!
But first, let’s break down some stats:
- Around 22,000 songs are uploaded to streaming services EVERY DAY
- More than 75,000 artists are featured on Spotify’s editorial playlists each week
- Another 150,000 artists are featured on Discover Weekly
Additionally, music subscriptions are exploding:
So how do you get your music on playlists? Just by looking at these stats you can see it’s a tough game but if you’re giving it a go, here are some of our top tips that might help.
1. Get your music on streaming services.
Australian owned distributor GYROstream can do this for you from just $9.99 p.a. (editors note: These legends are AUSTRALIAN OWNED!!! Get behind them!)
Or google it, there are a heap of international service organisations offering music distribution. Ari Herstand wrote about them all here.
2. Pimp out your Spotify and Apple Music profile
A good looking profile shows Spotify you’re serious about your presence on their platform and provides another touch point for your fans to learn more about you. It’s also a great way to achieve brand consistency across all of your online artist profiles. There are so many ways you can pimp out your profile on Spotify. First, you’ll need to sign up to Spotify for Artists. From there, you can:
- Change your profile picture and header image
- Update your bio
- Update your image gallery
- Choose an ‘artist pick’
- Add links to your social media and website
You can pimp out your profile on Apple Music too! Your digital distributor should be able to update your artist profile pic. You can also sign up for Apple Music for Artists.
3. Don’t forget to pitch.
Psst… secret’s OUT! Spotify has just launched a brand new pitching platform. The new feature is still in beta mode but it’s a way to give you and your team an easy way to submit your unreleased tracks directly to Spotify’s editorial teams around the globe for playlist consideration. There’s over 100 Spotify playlist editors around the world who coordinate thousands of playlists every day and if you can get on even just one of them, it really helps with your streaming numbers and in return, more people will hear your tunes (plus you could get some sweet coin, ‘cha-ching’)
It’s available right now for any artist, label, manager or team member to access. Simply log into your Spotify for Artists account. There, you’ll have the option of selecting one unreleased song for playlist consideration and submitting it to the Spotify team. HOWEVER make sure you log in at least seven days before your track is released to submit it. If you do this, your track will automatically appear in every single one of your followers’ Release Radar playlists!
It’s important to give Spotify as much information about the track as possible — genre, mood, upcoming shows… it’s ALL important and will help them filter your song in the best way possible. All of this information helps Spotify make decisions about where it may fit.
You can let Spotify know the instruments played on the track, whether it’s a cover of another song and the languages sung on the track. The data you share will be complemented by what Spotify already knows about you — what else your fans listen to, what other playlists you’ve appeared on, etc
4. Prep your followers BEFORE release day
Building followers on Spotify gives you an easy way to connect with your most loyal fans. Think of your followers as subscribers to your mailing list on Spotify. When you release new music, followers see your new album, track, or remix:
- In their Release Radar playlist
- Featured inside their Spotify app
- In their personalized new release email
That’s why it’s also important to make sure you’re pushing people to ‘follow’ your artist page. You can get a follow widget from your Spotify for artists page too and put it on your website. Who gets onto a playlist and who doesn’t is going to come down to one thing – listener data. If users are adding your record to their playlist, saving your song, and you’ve got a relatively low skip rate… you will have a much higher chance of getting slotted onto an official Spotify list.
5. Feed that release day hype
Have you ever driven a train? Well you’re about to become the driver of the hype-train for your own project. Creating buzz in the week leading up to and week following your release is incredibly important.
Spotify’s algorithmic playlists are constantly scanning blogs, social media chatter, websites and tastemaker plays on their platform for the next big thing. They’re looking for buzz and if you can create some you’re one step closer to being picked up by the algorithm machine. So, how do you do it?
Here are some ways you can create buzz:
- An online blog premiere for your single before it’s released
- A viral video (make sure your YouTube profile links back to your Spotify profile.)
- Making a Hype URL/ Smart URL or Linkfire for your track.
- Music blogs posting and sharing your single
- By building a solid initial following on another platform such as Soundcloud before uploading to Spotify
- A radio premiere for your song
- Being added to your friends and other artist’s playlists
- Sharing your track on ALL available social platforms and getting others to share across their social networks.
- Hit your emailing list on the day of your release and include a link to your track