Harrison Storm’s Savvy Seven

Just back from supporting Ziggy Alberts‘ European tour, Harrison Storm is ready to do it all again as the headlining act, covering Australia, the UK and Europe this year in celebration of his forthcoming EP. Known for his soulful, warm, folk tracks, Storm has recently captured the attention of his fans once again with the release of his latest single ‘Falling Down‘, premiering just last week.

An exciting taste of what’s still to come, we’re thrilled to have Harrison Storm with us for this week’s Savvy Seven. Signed with Nettwerk Music Group, boasting over 1.5 million monthly listeners and veteran tour credentials, he has a wealth of knowledge for emerging artists and songwriters and we’re very grateful to have him on board.

1. What inspired you to pursue music as a career?

Growing up my mother used to play guitar and write her own songs around the house. I’d finish the songs she hadn’t or add my own parts to songs she had. Then that moved into making my own songs, for myself. That was kind of the start of a really unquenchable thirst I had for writing. I think when I shared those songs I’d written with close friends in my late teens, was when I really knew I wanted to be a musician for a living.

2. Besides making music, what have you done to get to where you are?

Busking has played a big role in pushing things along for me. With social media and the internet, there is an over saturation of really good music that people are bombarded with every day. So being out on the street and face to face with people in the real world, enables this really unique and special connection to appear that is sometimes hard to have online.

Ready to play your music live? Check out our course on booking gigs here.

3. How do you approach developing timelines for your career?

I think there are key things myself and my team want to achieve each year, and those things are always expanding and growing. But some of the best advice I’ve received recently is to find something outside of your career that you care about just as much. So it reduces the chance of burning out and keeps you engaged in your art. That coupled with the fact that this industry requires a lot of patience and hard work. These things keep you humble and make all of the things you achieve worth while over time.

4. What is the most significant challenge you have conquered in your career?

Listening to your intuition as an artist on issues related to business and creativity is something that I never appreciated starting out. There is a reason you might feel really uneasy about working with a particular person for whatever role, producer or agent, and you should listen to that. And the same goes for making decisions when it comes to your art. Your body reacts in ways that can inform you on what decisions to make. The hardest thing is learning to listen and that comes with a lot of mistakes, but over time these lessen and you become more confident.

5. What will musicians discover from touring and how should they prepare for it?

They will discover that it is incredibly tiring and hard work and sometimes you question if its worth it. But for every shitty hour you might have spent stuck in a bus or a van, meeting the people that come to the shows to connect with your music is so rewarding. And what an awesome way to see the world. I don’t think there’s really a way to prepare for it, you just have to jump in and learn as you go, because each tour is so different and anything can happen.

As fun at touring is, there are lots of ways to make money in the music industry – take a look at our ‘funding your music’ course here.

6. How should people educate themselves on current industry issues?

Find people you trust, who are honest and hungry. This kind of goes back to intuition when searching for those people. Its hard to know the ins and outs on the industry unless you spend a lot of time researching, but you can filter out different aspects that are relevant to you and turn to those people when you need to know something.

In Australia, we’re so lucky to have a wide range of networking and informational music industry events available nationwide. Make sure to check our events board regularly to know what not to miss!

7. How have you integrated modern technology into your content process?

Only in the ways that I really have to to stay relevant. Things like social media are something that I’m not the biggest fan of. Its time consuming. But sadly if you don’t post every few days you fall to the bottom of the pile of other artists out there who are hungrier than you.

Need some help marketing your music? Take a look at our marketing & PR course here.

Ready to hear some of Harrison Storm’s tunes? Check out his latest single ‘Falling Down’ below.

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