I want to...
Get Better Shows
It can be such a struggle to get decent gigs. We know. But if you approach the whole concept of the live arena with a strategy then you WILL get better shows. Better tours. Hell, get offered international showcases at SXSW or the Great Escape and more. We’ve curated a collection of useful courses to help people understand the mysterious art of getting better shows. You may be a self-managed artist, or a band manager - or perhaps you’re keen on a career as a booker? Scroll down to find the right pathway for you.
I am a self managed artist
How Do I Bust Out Into The World?
It’s pretty terrifying, the notion of taking your music out of the comfort zone to play it in front of strangers. But playing shows is by far the best way to improve your music, and of course grow your career. Whether you’re emerging from your bedroom/garage or have been playing for a while but feel trapped in your own little corner of town with no clear path to better gigs - or maybe you’re ready to export your music to the world on a global level, we’ve got you covered. Check out these curated collections of relevant course videos, articles, resources and links to help you get better gigs.
I am an artist manager
My bands need better gigs, more strategic tours and sweet supports! Where do I start?
If you choose not to outsource the role of booking gigs and tours for your bands, then you need to learn how to plan your artists’ shows strategically, how to support their releases and gently shepherd them into bigger and better shows with each release. Even if you do bring a booking agent into your team, you need to have an excellent grasp of how the live arena works. Whether you’re an emerging manager with an emerging artist, or managing a band that has started to gain some good traction or are looking after a bunch of bands at different stages - We reckon you’ll find the right pathway for your needs below.
I am/want to be a booker/programmer or producer
What Does a Booking Agent / Event Producer Do? A booking agent is responsible for managing bookings and appearances for artists, negotiating and liaising with venues, and communicating between the venue, artists and artist managers. An event producer produces and runs their own events, while often being involved in stage management and showrunning. These two roles can often bleed together in the music industry.
How Do I Become a Booking Agent/Event Producer? There are many ways to be a booking agent or event producer - you can start your own business, work for an already-established booking or events agency, operate freelance, or simply be an expert at being your own booking agent and/or producing your own events. In this Pathway, we've listed of all the articles, courses, 'Week in the Life Of' pieces and mentors most relevant to your chosen career. This list will be kept actively updated as new content goes up.
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