Exporting Your Music (Going International)

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How do you plan to tour overseas with expenses such as flights, road travel, gear hire, travel agents, venue booking, food and accomodation? There are many more costs but what are they? Exporting your music is not a trial and error game. Absorb these interviews for advice on how to avoid an overseas music endeavour leaving you disappointed and/or in debt.
Module 1 When should artists try touring internationally?
It is the dream of most artists and their teams to be able to get their music played overseas, and to tour internationally to new audiences. Is there a "right time" to try?
Unit 1 Andrew Stone - When Should Artists Showcase [1:09]  
Unit 2 Ellen Kirk - When Is An Artist Ready To Tour Internationally [00:50]  
Unit 3 Jess Beston - When Should Artists Tour Internationally? [2:55]  
Unit 4 Maggie Collins - When to Tour Overseas [1:48]  
Module 2 Preparations Ahead of Exporting Your Music
Do you need a manager / publisher / label to successfully tour overseas or can you do a good job independently? What first steps should you be taking ahead of an overseas tour?
Unit 1 Andrew Stone - Touring & Exporting [3:35]  
Unit 2 Andrew Stone - What Team Would You Need For The International Market [2:09]  
Unit 3 David MacDonald - Exporting Your Music [0:48]  
Unit 4 Ellen Kirk - How To Get Noticed By International Promoters [00:55]  
Unit 5 Ellen Kirk - International Tours Publicity [01:21]  
Unit 6 Ellen Kirk - What To Consider Before Planning An International Tour [02:03]  
Unit 7 Fred Smith - Do you Need Team for Overseas Touring? [0:35]  
Unit 8 Fred Smith - Right Time to Export [0:38]  
Unit 9 Fred Smith - Exporting Music [1:28]  
Unit 10 Glenn Dickie - Export Team Members? [2:47]  
Unit 11 Husky Gawenda - Things to Consider Ahead of Exporting Your Music [2:54]  
Unit 12 Jess Beston - First Steps to Exporting [2:38]  
Unit 13 Maggie Collins - What Team Would You Need for Touring Overseas? [2:27]  
Unit 14 Troy Barrott - When To Tour Overseas [2:17]  
Unit 15 Troy Barrott - Heading Overseas [2:04]  
Module 3 What is the importance of music conference showcases? Which music conferences should Australian bands aim for?
We talk to people who attend music conferences regularly to hear their opinions on music conferences and showcases.
Unit 1 Andrew Stone - The Importance Of Music Conferences [2:33]  
Unit 2 Ellen Kirk - International Showcases [00:50]  
Unit 3 Ellen Kirk - International Showcases Importance Of Planning [00:59]  
Unit 4 Glenn Dickie - The Importance of Music Conferences [4:46]  
Unit 5 Jess Beston - The Importance of International Showcases [18:16]  
Unit 6 Maggie Collins - The Importance of Music Conferences [2:34]  
Module 4 Applying to play conference showcases. What is Sonic Bids, and what role do they play in music conferences?
Tips on how to improve your chances when applying for a music conference showcase. You may never have heard of Sonic Bids but if you want to play music conference showcases, you may have to open an account with them.
Unit 1 Andrew Stone - Sonicbids [0:14]  
Unit 2 Glenn Dickie - Conference Applications [3:31]  
Unit 3 Jess Beston - What is Sonic Bids? [1:27]  
Unit 4 Maggie Collins - What Sets Successful Showcase Applicants Apart [00.52]  
Unit 5 Maggie Collins - What is Sonic Bids? [00:53]  
Module 5 What funding opportunities are available to bands touring/showcasing overseas?
There are a heap of funding options open to artists heading overseas - we cover a few of them here.
Unit 1 Jess Beston - Funding Opportunities for Export [5:39]  
Unit 2 Maggie Collins - What Funding is Available for Touring Artists [1:11]  
Module 6 Common mistakes to avoid
What are some common mistakes artists make when starting out internationally?
Unit 1 Andrew Stone - Common Mistakes When Touring Overseas [1:17]  
Unit 2 Glenn Dickie - Common Mistakes to Avoid [5:06]  
Unit 3 Jess Beston - Mistakes Made When Touring Overseas [9:28]  
Unit 4 Maggie Collins - Common Mistakes Touring Overseas [1:31]  
Module 7 Overcoming export challenges
We ask our experts what some of the main challenges Australian & NZ bands face when touring overseas, and how they can overcome these challenges.
Unit 1 Maggie Collins - The Biggest Challenges Touring Overseas [2:52]  
Module 8 Tips and Tools for Music Export
Some handy tips and tools to assist you with the music export process.
Unit 1 Glenn Dickie - Sounds Australia Phone App [1:11]  
Unit 2 Glenn Dickie - Tour Resources [1:47]  
Unit 3 Jess Beston - Tips for Showcase Applications [2:08]  
Unit 4 Maggie Collins - Resources Available to Bands Touring Overseas [1:19]  
Module 9 Sounds Australia: your go-to support org when looking to export your music
Sounds Australia: what they do and how they can help you.
Unit 1 Andrew Stone - Sounds Australia [1:41]  
Unit 2 Glenn Dickie - What is Sounds Australia? [3:52]  
Unit 3 Jess Beston - How Sounds Australia Can Help You [5:59]  
Unit 4 Troy Barrott - Sounds Australia [1:59]  

It’s the dream of most bands and artists to be able to have their music played overseas, and to go on an international tour. When should artists start touring overseas? 
In the video modules below, you can listen to leading industry figures give insight and tips into the best approach artists should take when introducing their music overseas.

Showcase Opportunities

South by South West (SXSW


Other Resources

Sounds Australia

 – Australia’s music market development initiative.

Also recommended: our course on Touring Nationally & Internationally.


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