Dead Letter Circus’s Savvy Seven

Dead Letter Circus

When Dead Letter Circus blasted onto Australian airwaves in 2007, their bombastic yet nuanced take on alternative rock left most observers struggling to process what they were hearing. It was epic, it oozed confidence, it was intense and open all at once. It was the debut of a sound so fresh and unique that it was hard to classify.

Dead Letter Circus have ascended to the forefront of alternative rock, their fresh take striking a chord locally and abroad, signing deals with Universal Publishing, The Agency Group for North America, The End Records in the USA, Triple Vision in Japan and UNFD in Australia. And while they may not be easily labelled, there is a certainty amongst the creative confusion… just one spoonful of Dead Letter Circus will leave you hungry for more.
Debut album This is the Warning hit #2 on the national ARIA charts and spawned six radio singles, with two commercial crossover hits One Step and Cage being added to major networks, and the album being certified Gold.
With the last four national tours sold out, the band’s videos getting international airplay, and huge stadium shows with Muse and Linkin Park, in 2011 the band lit up the main stage of the Big Day Out outdoor mega-festivals, and scored two songs in the world-famous triple j Hottest 100 Poll.

Now, Dead Letter Circus are set to embark on a series of intimate gigs on a national tour in support of their single While You Wait, from their forthcoming highly anticipated and as-yet-untitled third studio album, which is set for release late this winter. Ahead of their first tour date at Brisbane’s The Zoo next week, frontman Kim Benzie shares his Savvy Seven industry tips with us…

The best live music venues in my area are…
The Triffid because it has a great feel and is run so well!

The music scene in my hometown is…
Thriving, Brisbane is always delivering amazing bands and people do get off their couches to go see them here.

My top business tip for new artists is…
Choose your manager very very wisely.

In my opinion, the most important issue facing the music industry is…
Reaching a point where musicians can actually receive a realistic income from the art form again. Currently I don’t believe streaming platforms give anything other than exposure, and make people feel like they have made an effort not steal music. But honestly, when the figures come to the surface like they did recently, all that has really happened is someone other than the band made some cash, and the consumer felt like they did the right thing. I do think it is a good stepping stone towards instilling that illegal downloading isn’t the way to obtain music. The solution I feel is yet to be presented, in the meantime people should feel super awesome about grabbing merch at a show, or as direct from an artist as properly, that certainly makes a difference.

When on the road, my favourite pit stops are…
Any of the Wholefoods stores throughout America.

My biggest career mistake has been…
Occasionally ignoring my intuition even when it is screaming at a particular direction. It’s always right, so, that kinda implies that I am always right, sorry world.

My best general advice for emerging artists is…
Be honest with yourself when you are writing. When you birth a piece of music you are going to be attached to it emotionally and sometimes that can cloud your vision. Learn to step back and listen briefly as if you didn’t write it, and judge if it is actually as awesome as you think.

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