Knowledge Base

Digital Tech and Strengthening Your Audience Relationships : Part I with KLP

Here’s a question I know has been on your mind more than once, guaranteed; ‘how do I make someone like me?’ Now don’t get ahead of yourself here, this isn’t a cheesy matchmaking website. But seriously, how do you get past that stage of begging and reminding your best friends, regular supporters and mum to come to every gig …

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The Woodford Experience

The Woodford Folk festival is quite unlike any other festival in the world. Seriously, it’s very special (and much bigger than you think!) and I strongly encourage you to get yourself there – if you haven’t already been – for at least a day or two. At the most recent festival (2014/15), our good friends at Woodford …

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Genres

Which Music Delivery Platforms are Selling in Different Genres?

With the very excellent World Record Store Day upon us again, we decided to have a bit of a look around some different musical genres and see what forms of delivery methods seem to be working best for the artists and their teams. From vinyl through to cassettes, what kinds of things are working (selling) in your fave genres? We …

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Music Venues

The Changing State of Music Venues In Australia

The Hi-fi as we know it is dead, but not buried. Since being placed into administration in February, the venues in Brisbane, Sydney and Melbourne have all been sold and are now named aptly after their new owner/salvation: Max Watt’s Operating Pty Ltd. The Chief Executive Greg Bourke told TheMusic.com “We’ve been able to save these venues from …

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Handy Apps for Musicians

The words “organised” and “musician” are not everyone’s idea of a natural pairing. That needs to change. The music industry is fast-paced and multifaceted, so having your ducks in a row can put you a step above the rest. There are definite challenges involved in managing all the different aspects of your project, especially when you most …

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How to Sell Your Music Online: Class 101

With CD’s going out the window or used as coasters, bands now distribute their music online. It’s easy to see why bands are making the jump when 2014 had more than $1,209 Million digital music purchases. As an alternative to outright purchasing, companies like Spotify and Pandora have helped to accumulate 164 billion on-demand music streams in …

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Making an EPK: Class 101

An EPK is your online media/marketing portfolio. Most booking agents, venues, labels, media outlets, etc are crazy busy and get 500+ emails a day. The notion of “attaching” files, especially large size image or sound files has become redundant – now the preferences are for embedded links to an online collection of “assets”. This one link should include access to everything that anyone might need when examining your work: music & web/social media links, bio and/or media release (presser), a range of photos, reviews, any online retail and show information.

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