Articles

How to Guarantee a Return Invitation: A Guide To Gig Etiquette

Live gigs are a necessary, lucrative and essentially unavoidable part of being a working artist. Most musicians have played a gig or two – or three, or three hundred – in their careers. These moments are often crucial for networking, promotion and, of course, for gaining new listeners. As well as putting on a killer show, it’s …

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Weird & Whoa: How To Hack An Eggplant And Make Music

“I realized that this bag and these clothes and the trampoline you have at home and the pencil sharpener, everything you have is made out of either a tree or a rock or something we dug out of the ground and did some process to…” Ever seen a guy play ‘The Star Spangled Banner’ with…his lunch? How …

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Ways You Can Make Your Merchandise Venture More Successful

Merchandise can be tricky. A failed attempt to sell something printed with your name or logo can end with a garage full of shot glasses and a cutlery draw full of limited edition forks. There’s market price to consider, local and global trends, your own image, where your tours will take you and which screen printing company …

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Digital Tech and Strengthening Your Audience Relationships : Part I with KLP

Here’s a question I know has been on your mind more than once, guaranteed; ‘how do I make someone like me?’ Now don’t get ahead of yourself here, this isn’t a cheesy matchmaking website. But seriously, how do you get past that stage of begging and reminding your best friends, regular supporters and mum to come to every gig …

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The Woodford Experience

The Woodford Folk festival is quite unlike any other festival in the world. Seriously, it’s very special (and much bigger than you think!) and I strongly encourage you to get yourself there – if you haven’t already been – for at least a day or two. At the most recent festival (2014/15), our good friends at Woodford …

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Genres

Which Music Delivery Platforms are Selling in Different Genres?

With the very excellent World Record Store Day upon us again, we decided to have a bit of a look around some different musical genres and see what forms of delivery methods seem to be working best for the artists and their teams. From vinyl through to cassettes, what kinds of things are working (selling) in your fave genres? We …

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Music Venues

The Changing State of Music Venues In Australia

The Hi-fi as we know it is dead, but not buried. Since being placed into administration in February, the venues in Brisbane, Sydney and Melbourne have all been sold and are now named aptly after their new owner/salvation: Max Watt’s Operating Pty Ltd. The Chief Executive Greg Bourke told TheMusic.com “We’ve been able to save these venues from …

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