The terms ‘music marketing’ and ‘branding’ can be dirty words to any artist. But the fact is, your band is your brand and your tracks are your products. No one gets “out there” without a true idea of who they are and how they present themselves to the world. This article is well suited to […]
Are you a session musician? You really gotta read this. Pete Thoms is the head of the Session Musicians arm of the Musicians Union – UK though he grew up in Melbourne, and studied in Sydney at the Conservatorium before moving overseas. He’s racked up a formidably impressive resume of live performances and tours with […]
Music videos sit in an unusual place within both the music and film industries. Not quite here, and not quite there. But Sam Bright is doing everything he can to change the common perception of what goes into making a successful career in the music video business. Sam Bright is the director of CLIPPED Music […]
What’s an Artist Token? A token or crypto currency is a mechanism whereby an asset is created on the Blockchain. In terms of music, the asset can be in the form of digital music or other forms of creative output. This opens up the opportunity for fans of a band of musicians to hold an asset in that entity and share in the revenue flows of that artist. We believe this presents a fantastic mechanism to drive a new form of music innovation and it will do this in 3 key areas:
No one likes talking money ($$ eek), especially when you’re asking someone to pay for seeing you on stage, but it doesn’t have to be a daunting process. While it’s easy to let the venue organise the ticketing and chuck an arbitrary entry fee at them, it may be worth exploring the creative options out […]
This is a guest article written by Mo Jalloh from Sydney based music platform Zimrii The Emergence of BlockChain Technology The emergence of BlockChain Technology has been described as one of the greatest technological advancements since the dawn of the internet, but for a good many people the concept is still quite alien. This is especially true […]
A friend of mine once used the expression ‘working for cool points’. As in, ‘I’m not working for cool points anymore’. And it really stuck with me. She was flipping the bird to being underpaid in the creative industries. It was a kick-in-the-guts revelation! We enter the creative industries filled with excitement and optimism. We […]
One of the greatest careers you can be a part of in the music industry today is as a music composer for film, games and television. As a composer, you have the opportunity to work on fantastic projects, compose epic scores, and help to tell truly incredible stories.
We explain how endorsements and sponsorships work in the music business.
A guest post by Dan Chisholm, Entertainment Lawyer at Trollope & Co. So you’re an artist about to sign a deal. It’s exciting, and no doubt the label or manager or producer on the other side are in a rush to get it done. You feel pressured to sign without properly checking it out – they seem trustworthy, it’s […]