Guest Authors

Nandos’ Music Exchange Career Development

Support Act CEO, artists and music professionals talk career development and mental health at Nando’s Music Exchange Nando’s Music Exchange program is designed to help emerging music creatives aged 18 to 24 progress their music career by connecting them with experts in the industry, supporting the next generation of Australian music talent. Hosted by radio presenter, television …

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Marketing And Branding Really Don’t Have To Be Dirty Words…

The terms ‘music marketing’ and ‘branding’ can be dirty words to any artist. But the fact is, your band is your brand and your tracks are your products. No one gets “out there” without a true idea of who they are and how they present themselves to the world. This article is well suited to compliment our …

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Session Musicians Licensing Rights

The Curious Case of Australian Session Musicians And Their Unfortunate Licensing Rights

Are you a session musician? You really gotta read this.  Pete Thoms is the head of the Session Musicians arm of the Musicians Union – UK though he grew up in Melbourne, and studied in Sydney at the Conservatorium before moving overseas. He’s racked up a formidably impressive resume of live performances and tours with the likes …

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Samuel Bright

Music Videos As A Business In Australia – with Sam Bright from CLIPPED

Music videos sit in an unusual place within both the music and film industries. Not quite here, and not quite there. But Sam Bright is doing everything he can to change the common perception of what goes into making a successful career in the music video business. Sam Bright is the director of CLIPPED Music Video Festival, …

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3 ways in which Artist Token’s will drive the new Music Economy

What’s an Artist Token? A token or crypto currency is a mechanism whereby an asset is created on the Blockchain. In terms of music, the asset can be in the form of digital music or other forms of creative output. This opens up the opportunity for fans of a band of musicians to hold an asset in that entity and share in the revenue flows of that artist. We believe this presents a fantastic mechanism to drive a new form of music innovation and it will do this in 3 key areas:

Blockchain

What Even IS Blockchain Technology?

This is a guest article written by Mo Jalloh from Sydney based music platform Zimrii The Emergence of BlockChain Technology The emergence of BlockChain Technology has been described as one of the greatest technological advancements since the dawn of the internet, but for a good many people the concept is still quite alien. This is especially true when this …

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