Marketing and branding can be dirty words to any artist. But the fact is, your band is your brand and your tracks are your products, and no one gets “out there” without a true idea of who they are and how they present themselves to the world. The inaugural Australian Nando’s Music Exchange recently took […]
The Curious Case of Australian Session Musicians And Their Unfortunate Licensing Rights
Are you a session musician? You really gotta read this. Pete Thoms is the head of the Session Musicians arm of the Musicians Union – UK though he grew up in Melbourne, and studied in Sydney at the Conservatorium before moving overseas. He’s racked up a formidably impressive resume of live performances and tours with […]
The Journey To Radio Air-Play
Becoming a radio sensation isn’t easy. We’ve all dreamt of having our own song surprise us on our favourite radio station – but, as John Zucco from The Right Profile told me, “the fact is most artists don’t get any [radio play], as it’s super competitive.” So, how does an independent artist get their music on […]
Music Videos As A Business In Australia – with Sam Bright from CLIPPED
Music videos sit in an unusual place within both the music and film industries. Not quite here, and not quite there. But Sam Bright is doing everything he can to change the common perception of what goes into making a successful career in the music video business. Sam Bright is the director of CLIPPED Music […]
New Research To Investigate Harassment In The Music Industry
#metoo, #menomore and #timesup to gain support from new research In the wake of the Harvey Weinstein scandal, and with #metoo, #menomore and #timesup galvanising public desire for change, one Sydney based researcher is seeking to create a platform for positive change by conducting original research on the scale and nature of workplace abuse in […]
Tips for sustainable practices in the industry: feat. Tim Hollo
Festivals and gigs, regardless of how big or small they are, are loads of fun – we go to meet up with friends and family, escape the humdrum of daily life, and to be exposed to new music and culture or simply to be entertained. But we rarely consider the demands our events make of […]
Book Review: Andrew Watt’s Welcome To The Jungle – Navigating the Music Business in Australia
Detailed, well-researched guides to the music industry are hard to come by, but what is even rarer is a volume devoted to the contemporary Australian context. This is what makes Andrew Watt’s Welcome To the Jungle: Navigating the Music Business in Australia so special. Watt is an entertainment lawyer, writer and educator by trade, and […]
Building A Musicians’ Dream Team: Who You Need And Why
The life of a musician can be a tough one, and it can be even tougher when you try and make it on your own. A word of advice, DON’T! We’ve said it before and we’ll say it again, the music industry is a collaborative one. As much as you want to succeed as an […]
3 ways in which Artist Token’s will drive the new Music Economy
What’s an Artist Token? A token or crypto currency is a mechanism whereby an asset is created on the Blockchain. In terms of music, the asset can be in the form of digital music or other forms of creative output. This opens up the opportunity for fans of a band of musicians to hold an asset in that entity and share in the revenue flows of that artist. We believe this presents a fantastic mechanism to drive a new form of music innovation and it will do this in 3 key areas:
Tibi Access Consultancy: Gigs For One And Gigs For All
Disability acces is a hugely important part of events of any size, but often it’s not given the attention it deserves. Placing wheelchair users or those with limited mobility in sectioned areas off to the side of a show or at the back of a crowd results in optimal safety but something of a sub-par event experience. If you hate it when a tall person stands in front of you in a moshpit, imagine what it’s like to be at the back of a crowd where EVERYONE is taller than you!
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