An Interview with Kwame on Nando’s Music Exchange

Nando’s Music Exchange provides a platform for emerging music creatives to gain mentorship from Music Industry professionals, and its more than likely that you’ve heard of this guy before! Kwame has seen a lot of success with his music career over the past few years and he just keeps on growing. Lately he’s been devoting a lot of his time to the Music Exchange Workshops hosted by Nando’s and he is loving it!

Kwame was kind enough to answer some questions regarding the the last event in London so without further ado, please read on below…

What is surprising you about what you are doing right now, now that you’ve built up your career?

To be honest, I don’t really feel surprised by what I’m doing right now. When you speak your wishes, they tend to come into existence. I’ve always wanted to inspire and motivate people. To see that working makes me so grateful to be doing what I do.

He’s done so much since his Savvy Seven interview in 2018! Click here to read it now.

What would you do in a typical week?

Honestly, I’m in the studio seven days a week.

Job Highlights (what you love doing) and low lights (What you hate having to do)?

There has only been highlights throughout Music Exchange. The biggest highlight for me was the fact that I’m here in London inspiring artists to be themselves. I feel this needs to be preached, as no one is really advising artists to be themselves, but it’s so IMPORTANT!

Music Exchange is all about assisting emerging artists and we like to think we have that covered too. Check out our course ‘Advice for Emerging Artists and Industry Workers’ here.

Tips for people wanting to follow in your footsteps?

Believe and have confidence in EVERYTHING that you do.

What have you been doing in London for Nando’s Global Music Exchange (MX)?

As a mentor for Nando’s Global MX it was my job to sit with every group from start to finish, providing feedback and tips. I used my first day by listening to the ideas of each group. As an artist I understand the feeling of being somewhat ‘judged’ when you have literally just created something, so I wanted the artists to breathe. Over the next few days I was popping in and out of the studios giving my feedback and tips on their creative efforts. When giving feedback I always, always, ALWAYS come from a valid point of reasoning, you can never look at things one sided. At the end of my reasoning I leave with “please feel free to do EXACTLY as YOU wish”. Who am I to say someone’s creation is right or wrong when they are the author of the
story?

You mentioned last year you wanted to pave the way for young artists like yourself who just want
to make music, how does it feel to be doing this one year on and why do you think it’s important to
have a mentor as an emerging artist in Australia?

The feeling is indescribable. It was important for me to be at the Nando’s Music Exchange. I felt like I was representing ‘the people’. These artists need someone who is real, who is willing to call out all the bullshit within the industry and to keep things black and white.

Mentors are oh so important in this industry, check out and listen to the sites extensive list of mentors here!

What are programs like MX doing for the music scene in Australia and the industry in general?

Programs like Nando’s Music Exchange are giving aspiring artists life, the chance to feel, and reason to believe.

What has it been like mentoring 40 emerging artists alongside Nonku Phiri and Nadia Rose?

It has truly been an AMAZING experience! I’m so grateful for the opportunity to have my knowledge, mentorship and guidance truly appreciated. I can’t thank Nando’s enough for the platform to speak what I believe. I’ve known Nadia since 2018 when we did a performance together, and I met Nonku for the first time at MX. Working with these two strong females was truly insightful as I learnt many things from the perspective of a female within the industry. it’s great to work alongside artists like Nadia and Nonku who speak from a genuine place and really know what they’re talking about. Humility and honesty were what I gained from them the most.

Sydney seems to be a hotspot for hip-hop talent right now. What about the city makes it such a
unique place for music?

I believe it’s the courageous attributes we hold, we’re not making music for anyone but ourselves.

After arriving at the Roundhouse in Camden, participants were split into seven groups for intense songwriting collaboration, where musical worlds merged to create culturally diverse and radio ready singles using exclusively created sounds from Australia, South Africa and the UK and here they are: here:https://soundcloud.com/roundhouseldn/sets/nandos-music-exchange-2019

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