Alice Ivy’s Savvy Seven

You may know her from her recent star-studded Like A Version as a part of Good-Az Friday, broadcast from Melbourne’s International Comedy Festival in March, but Melbournite Alice Ivy has many other musical achievements to be proud of. She’s smack bang in the middle of a national tour with Aussie favourites The Jungle Giants and Flight Facilities, and her debut album I’m Dreaming (released earlier this year in February) has grown her already-impressive fan following. Are you keen for a little first-hand musical wisdom from the lady herself? Then read on for this week’s Savvy Seven!


1) Who was your first musical inspiration? Why?

The first ever CD I bought was Delta Goodrem ‘Innocent Eyes’ from the local petrol station down the road from my house haha. I guess I thought she was super cool, she could play with a band and then with a the piano. The person who actually inspired me to pick up an instrument was my uncle. He’s a jazz guitarist so whenever I’d visit him, he would take me into the studio and teach me chords. This one time we tracked a cover where he taught me how to play the drums, record vocals, bass and rhythm guitar. It was a lame cover but I was super inspired doing that as a 10 year old. 

2) What advice do you have for someone who is about to set off on their first tour?

It’s going to be really hard but make sure you have fun regardless. It took me a couple of tours until I got to the point where I was even breaking even. I guess this is a really grinding time that generally most artists have to go through when first starting out. 

3) What has been one of the most defining moments in your career?

Over the past year there were heaps of moments! I’ll tell you my top 3 because one is too hard.

  1. Groovin the Moo Bendigo 2017, walking out in front of a crowd and playing to  twenty thousand screaming punters was the most insane experience ever.
  2. Playing Low End Theory in LA to a packed room was one of the coolest things I’ve ever done. 
  3. Doing Like A Version with some of my favourite artists in Australia right now was also a special moment for me. I used to buy the Like a Version CDs all the time growing up.  

4) How has your music practice changed over time?

It’s been pretty crazy. I used to just play guitar in bands and now I’m fully making electronic music. Never would have seen myself making the music I make today 5 years ago. Generally with the Alice Ivy stuff though, the music I make is generally influenced by what kind of music I’m really digging at the time. Also weird moments in my life, like when I broke my leg a couple of years ago I decided to buy a synth and suddenly all of my music became really dancy and synth-based. 

5) My top business tip for new artists is…

Get a really cool line of merchandise made! If people really like your designs and haven’t really hard of you they actually still buy your merch. Merch is also an amazing income stream on tour. 

6) My biggest career mistake has been…

Rushing music! Never rush music or releases even if people are putting heaps of pressure on you. Generally things always work out better in the long run if you wait 🙂 

7) In my opinion, the most important issue facing the music industry is… and what do you think can change that?

There are many issues in all industries that every day result in racial and sexual discrimination against groups and individuals. Music and art is a fragile thing and we need to focus on creating a safe space for artists in order for them to express it.  

Check out her merch and get a ticket to one of Alice’s remaining shows here

You can check out more Savvy Seven’s just like this one here!

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