Welcome to the first Week in the Life Of for 2021!
The new year has been a busy one so far for multi-skilled artist manager, Rick Bridgman. From new management signings with FANGZ, Saint Lane and Close Counters to being appointed the new artist and label services manager of Sydney based agency, Good Intent!
Before his days at Good Intent, Rick graduated with a Bachelor of Business (Music Industry) from Victoria University in 2016. Throughout his degree, Rick worked in multiple music related job roles, including club promotions and label assistance for Vicious Recordings, and artist management for Pretty Good Mgmt. Afterwards, he started working at Chugg Entertainment specialising in artist services. In 2019, he moved on to work for artist services company Good Intent, (where he is currently employed) and started his role in artist management and marketing for UNDR Ctrl, where he continued up until this March.
Now, over to you Rick!
A job description in your own words
I co-direct our Sydney-based music company, Good Intent. I’m responsible for overseeing our Label Services division, which covers Digital Marketing, Specialist DJ Servicing and 3rd Party Playlist pitches. I also manage Close Counters and help out across marketing aspects of our extended management roster, including Bootleg Rascal, Saint Lane, Down For Tomorrow and FANGZ.
Interested in managing a band? Check out our Artist Management course today!
A brief daily journal over a week (Monday, Tuesday, Wednesday, Thursday, Friday)
2020 really blew out what a typical week looks like, but…
Generally, I’ll kick off the week dealing with anything that’s come up over the weekend, report back to clients and start to plan out the week with our wider team and see how we can best tackle our upcoming campaigns or anything else related to the general business operations across Good Intent and our Good Loco photo/video studio.
On Wednesday’s we have team meetings with the senior team, and I like to check in with our staff, see how they’re doing and how our campaigns are tracking and see what we can do to get the best result for our clients.
Every day I’m continually checking in with our management roster, whether for a current release or tour, giving A&R feedback and connecting with various writers, seeking grant and funding opportunities, and everything in-between.
Friday’s are our busiest day in the office with the bulk of releases hitting stores, so that’s all about managing my workload and getting the best out of our staff – it’s also the most exciting day as we get to see the result of all our hard work pay off!
Challenges and accomplishments in your week
With a very broad music company, the biggest challenge is time management, but the team that we’ve built at Good Intent allows us to collectively kick our goals and that in itself a weekly accomplishment; to help our artists actualise their goals.
Highlights of the week (pros of the job)
When live shows were a regular thing, it was fans’ reactions in the crowds and their connection to our acts. Things have slightly changed, but I’d still say that seeing relationships grow between fans or an artist getting a win at radio or DSP’s – it’s all the little things together that keep me going every week.
Public restrictions stopping you from putting on a show? Check out our article on Live Streaming Tips for Musicians to have a gig at home!
Lowlights of the week (cons of the job)
I enjoy the challenging landscape that we work in, that no two days are the same… but sometimes you just need to take some time to get your head straight (play a game of chess or ping pong) and then come back recharged.
Words of wisdom for people considering a job in your field
My grandfather always used to say, “You can’t spell catastrophe if you can’t spell cat” – start at the bottom, work your way up, absorbing as much information as you can and work your way to where you want to be.