In my spare time, I do a lot of social media and website work for some venues and it is astonishing how hard bands make it to help them promote their shows. Here are some basic tips to help you out, as a starting point:
**We did a comprehensive article a little while back on how to prepare an EPK, go and have a quick read of that right now before you read on here.*
Once you lock in the show date(s) and lineup, assemble the following in a zip file or public dropbox folder:
1. A press release (‘presser’) and bios for EACH band playing the lineup – well written, spell-checked, all key details included including contact information. Do NOT save this as a PDF as it makes formatting hell. Just in a word or text doc is fine. Consider including links to video clips too.
2. Decent press shots of EACH band – the better they are, the more likely they are to be used by the venue/event/promotor.
3. The URL/account names for EACH bands web-presence: Websites, Facebook (ie facebook.com/musicindustryinsideout), Twitter (ie twitter.com/musiciio), Instagram (instagram.com/musiciio), Triple J Unearthed, Soundcloud, Bandcamp, etc. It’s surprising how many bands are impossible to find on social media because they use generic names or the same names as a million other bands. Consider also creating a #hashtag to help promote that show, make sure everyone involved knows what it is and how to use it.
4. Professional looking digital artwork specifically for that gig made with the following uses/sizes in mind. Pro tip: CANVA has an incredibly useful function in a dropdown under FILE > Magic Resize > Select your preferred social media file sizes. Include band logo’s if they have them. Who’s playing. Dates. Venue. Ticketing info. Always, always, always make sure someone else checks for typo’s and spelling mistakes because it takes a few sets of eyes to notice mistakes/info gaps:
- web poster (roughly 800 x 1200 pixels),
- facebook event banner (784 x 295 pixels),
- twitter pic (1024 x 512),
- instagram poster (1080 x 1080).
Send the above to the venue, each band, media and anyone who might be able to help get the word out.
And that, ladies and gentlemen, is all. Go get ’em, tigers.
Other handy links to articles to help you with marketing include: