ARIA award winning hip hop artist 360 is known for hashing out his trials and tribulations through his music. That’s no different from fourth, and most recent album, ‘Vintage Modern’! Debuting at #1 on the Australian Album Charts and #3 on the Aria Album Charts. From his soul-bearing and brutally honest lyrics, 360 has proven over and over that he’s here to front the Australian hip hop scene with a fierce but humble determination.
Coming down from a massive regional tour, 360 spoke with us about his experience thus far in the music industry.
Who was your first musical inspiration? Why? Who inspires you now?
Eminem. When I was 14 and first heard him I was already into hip hop, but I hadn’t heard anyone with such an ability to rap as well as him for a long time. These days I’m inspired by a lot of different music.. a lot of new hip hop stuff but also bands like Tame Impala, The Beatles and probably the most unexpected inspiration of mine is Hans Zimmer.
What advice do you have for someone who is about to set off on their first tour?
Sleep as much as possible, don’t party too hard and try to eat as healthy as possible or you’ll find you will get run down really quickly.
What has been one of the most defining moments in your career?
Two instances stand out for me; supporting Eminem on his AUS/NZ tour (dream come true type shit) and making the cover of Rolling Stone magazine.
How has your music practice changed over time?
These days I’m a lot more determined to deliver the best performance possible. It used to be all about partying and having fun, which was still good because we still performed well but with those days behind me I’m definitely more clear-headed and focused.
My top business tip for new artists is…
Work on your craft and focus on that more than promoting yourself. Let your music speak for itself. Once it’s good enough you won’t have to try and force your music down people’s throats to get likes or views on videos etc. If the music is good enough, it’s going to get there. Of course, marketing is a huge part of getting your name out there but all I’m saying is that shouldn’t be your main focus, the music should be.
My biggest career mistake has been… What would you do differently now?
Listen to my gut and trust my instinct more. No matter who you’re dealing with or what type of clout they have, do what you really wanna do deep down.
In my opinion, the most important issue facing the music industry is… What do you think can change that?
It’s hard to answer this one without pissing people off. Let’s just say I think I persons merit should determine their success.
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