It’s much more fun when we all succeed together. After all, it’s easy to feel like the odds are stacked against us when we’re building a career in the music industry. What I’ve learned from interviewing 40+ of some of the best in the business is that we are all far more connected than we might realize.
Our best shot at making our careers work is to work together. Here are three quick things you can try to start this process for yourself.
Put on a Show for Others
I often get asked about how to get more shows. It’s pretty simple in theory; the one golden rule that always works is to put on a show for others. This doesn’t just mean booking a show and inviting some friends. What can you create that will make this more than just another gig? Can you invite people to become involved that might not otherwise get their voice heard? Are there people you’re connected to already that would want to be a part of something new? Think of what you can give to others through this experience, and then turn it into a reality.
Shows not your thing? Think about what else you can make that will bring more people together. It could be a gig, a meet-up or something that exists online, like a live-streamed event. Whatever it might be, think about what would not just get you excited to be a part of, but something that would be exciting for others to be a part of.
Give People a Reason to Be Somewhere and Then Something to Do
The marketing genius Seth Godin talks about this concept in his book Tribes. It can apply to almost every area of your music career. Be it a crowdfunding campaign to support your next release, or the songwriting process. There are always more people out there that want to be a part of your journey, should you give them the opportunity.
The aim is to invite people somewhere and give them something to do. The best thing I’ve done is start up a Facebook group where musicians & industry pros can collaborate. I didn’t just open up a group and hope for the best. I made sure there was something happening most days that people could engage with.
You can do this too, whether it’s a Facebook group or that physical meet-up. If you give people a reason to be somewhere and then a reason to stay you’ll be enriching the experience of those closest to you. You’ll also be building a raving fan-base in the process.
Nurture Your First Few as Equals and Watch the Magic Spread
I wholly believe we’re all equals and we can all learn from each other. Your audience, your fans & your friends can all feel like they’re winning too if you’re giving more than they expect from you. By them winning, you’ll win too. These people are your lifeblood. They’ll make sure you can keep creating music well into the future. We all say it’s so hard doing this alone, but what if you saw everyone around you as one piece of your team? There is a huge amount of fuel that the first few people have to offer you, so make sure you stoke that fire.
We’re all in this together; shaping & rebuilding an industry doesn’t have to be as stagnant as it might seem.
We’re all so similar too, both the beginner and the 40+ year industry veteran. We have similar thoughts, desires and life experiences. Every day we have the same opportunities to push forward. The only question now is, will you do it alone, or will you build a movement around the legacy you want to leave in the world?
Steve Palfreyman is the host of the Music Launch Summit, put on by Music Launch Hub. The conference, which will span from September 13th through October 4th, will feature 40+ speakers from around the music industry, including Benji Rogers (PledgeMusic), Jennie Sager (Twitter), Rodney Holder (MusicBusiness Facts), Andrew Apanov (WeSpin), Budi Voogt (Heroic Recordings), and Ian Clifford (Make It In Music). The best part? It’s totally free to view all the talks. Attendees that want more can upgrade to a VIP Pass that includes lifetime access to the masterclasses, a 4- week implementation program after the summit, plus some other surprise bonuses.
Unlike anything that’s ever been done before, the Music Launch Summit serves to educate & inspire. They’re asking the questions that you can’t just Google, and providing a digital community where feedback & collaboration are the driving force to growing a career. After all, we can do a lot more together, from where we are today. Save your spot for the summit HERE.